China News Service Client Beijing, July 8th (Zuo Yukun) The summer is coming, and air conditioning has also become an indispensable household appliance for people. Along with this year's peak season for air-conditioning sales, there is also the new national standard for air-conditioning, which is known as "the strictest in history".
Some analysts said that the implementation of the new national standard may cause nearly 50% of products in the air-conditioning market to be eliminated. What impact will this new regulation have on the already "one twists and turns" air-conditioning market in 2020?
Screenshot source: Official website of the National Standardization Management Committee
Where is “the strictest in history”?
According to the National Development and Reform Commission, as the world's largest producer, consumer, and exporter of refrigeration products, my country's household air conditioner output accounts for more than 80% of the world's total, and refrigeration power consumption has accounted for more than 15% of the entire society.
Among them, room air conditioners have naturally become the focus of energy-saving policies due to their large output, wide usage, and high daily usage rate.
On July 1, GB21455-2019 "Room Air Conditioner Energy Efficiency Limit Values and Energy Efficiency Grades" (hereinafter referred to as the "new national standard") was officially implemented. The new national standard puts forward higher requirements for air conditioning energy consumption, and is called the most stringent in the industry so far. Energy efficiency standards.
It is understood that the biggest change in the new national standard is that there is no longer a separate evaluation system for fixed frequency and frequency conversion (speed controllable) air conditioners. The energy efficiency levels of the two are merged from the original level 3 to level 5. At the same time, the entry threshold for energy consumption has been raised.
In the old version of the energy efficiency standard, the frequency conversion levels 1, 2, and 3 are compared to the new standard levels 2, 3, and 4, respectively. The old standard fixed frequency 1, 2 levels are compared to the new standard levels 4, 5 and 4 respectively. Fixed frequency level 3 is eliminated directly.
According to Qiu Yueming, vice president of the China National Institute of Standardization, the new national standard level 1 energy efficiency standard benchmarking has reached the international leading level; the level 3 energy efficiency access requirements for inverter air conditioners are basically equivalent to the EU, the United States and other regions, The energy efficiency entry index is 1 level higher than the original standard, which is equivalent to 2 levels of the original standard; the fixed frequency air conditioning energy efficiency entry requirement is 5 levels, which is equivalent to 1 level of the original energy efficiency standard.
According to Zhongyikang's data, in inverter air conditioners, the proportions of first-, second-, and third-level energy-efficiency products are 67.5%, 8.0%, and 24.5%, respectively. It is 2.1%, 7.5%, 90.4%.
After the implementation of the new national standard, it means that all low-energy efficiency, high power consumption fixed frequency, three-level energy efficiency frequency conversion products will face elimination. According to estimates by the China National Institute of Standardization, the implementation of the new national standard for energy efficiency will bring the current air-conditioning market elimination rate to 45%.
Merchants vigorously push new ones and eliminate old inventory
"Now consumers are most concerned about buying air conditioners, there are two, one is energy saving, the other is cheap. The current situation is that higher energy efficiency is more expensive, but saves electricity; low energy efficiency is cheap, but consumes more electricity." In Haidian District, Beijing, a salesperson of an appliance city introduced to China News.
In this home appliance city, "trade-in" is currently the main promotion event, and banners can be seen everywhere. In addition, there are also a lot of publicity for "new national standard" products. In general, many air-conditioning brands have launched many products in line with the new national standard. Among them, the pricing of the new national standard level 1 energy-efficient air conditioners is generally more than 3,000 yuan, which is relatively high.
"It is not only because of the blessing of the "new national standard". It is mainly because the new national standard level 1 energy efficiency is all new products launched by various brands. In addition to energy saving, in terms of noise reduction, comfort, and intelligence, etc. , Certainly the latest technology used, the price will naturally be higher." The sales staff explained.
Workers are installing air conditioners. China News Service reporter Zhang Yunshe
Some insiders have analyzed that although the new national standard's energy efficiency standards have very high requirements on product energy efficiency ratios, manufacturers' production costs will also increase. However, for most models that meet the new national standard, only new energy efficiency labels need to be replaced, production process updates are not required, costs do not change much, and prices do not fluctuate significantly.
However, models that do not meet the new national standard will naturally face elimination. According to requirements, air-conditioning products that were shipped or imported before the implementation of the new standard can be sold before June 30, 2021, which means that air-conditioning manufacturers and sellers still have one year to clear inventory.
The 3-level inverter air conditioners in the old national standard are the ones that will be eliminated by the market. In this electrical appliance city, there are not many Class 3 energy-efficient air conditioners, and most of them are placed in inconspicuous positions, and the price is around 1,000 yuan, which is relatively low.
"These air conditioners will not be available anymore. They are currently in the stage of clearing inventory and selling one less one." The sales staff introduced. She also said that according to previous experience, inventory machines are sold at discounts and prices, but this year's discounts are far less powerful than in the past.
"Mainly because of the epidemic situation, the overall sales pressure this year is relatively large. Finally, the peak season is finally reached, everyone is still watching, there is no significant price reduction." Sales staff said.
Consumers know less and are willing to try
The implementation of the new national standard has the greatest benefit for consumers, "saving electricity and saving money."
How much electricity does it cost to turn on the air conditioner at home for one day? Someone once calculated that, according to the old energy efficiency standards, it is conservatively estimated that air conditioners with high energy consumption consume nearly 30 degrees of electricity a day. Therefore, the air conditioner, a "large consumer of electricity," has also caused many families to "dare to buy but dare not use".
The main difference in energy efficiency of the new national standard air conditioner is also reflected in energy consumption. Under the same power consumption, the new national standard air conditioner produces higher cooling capacity than the old national standard air conditioner, and the cooling effect is higher than the old national standard, so it saves more electricity.
For consumers, the implementation of the new national standard allows users to buy high-efficiency products based on evidence, thereby bringing energy savings and capital savings. But at present, consumers' awareness of the new energy efficiency standard for air conditioning is not very high.
There are not many customers in the appliance city on the afternoon of the weekend (5th). ChinaNews.net randomly asked six (group) customers who came to choose air conditioners. Only a young lady said that she learned that there are This is the new national standard, but it does not understand the specific changes.
"Actually, most customers who come to buy air conditioners in the summer are because the original air conditioners at home are broken and the cooling effect is poor. Hurry to get new ones. There are so many anxious purchases, and few can do homework in advance." The sales staff also Said that if it were not for their initiative to introduce, very few consumers would actively mention the new national standard. Even many customers do not have the concept of energy efficiency grades, let alone the new national standard and the old national standard.
Air-conditioning installation engineers are installing air-conditioning. China News Service reporter Zhang Yunshe
"Despite the pressure of destocking, considering the longer usage time and more environmental protection, we are still willing to introduce the new national standard products to customers. However, although the new energy-efficient air conditioner has good energy saving effect, the price is much more expensive, many People think that electricity bills may not be saved, and not all customers are willing to choose the latest products." The sales staff explained.
"The new energy efficiency standard will increase the cost and price of air conditioners. In terms of long-term use, it is still worthwhile." Xu Xuelu, Secretary General of the Jiangsu Household Appliances Association, said: "For example, some air conditioners add 300 yuan. Far more than 300 yuan, it will generally consume 20% less than the original power consumption."
Air-conditioning companies have long been prepared to benchmark the new national standard
The new national standard has just been implemented, but the innovation has already begun in the major air-conditioning brands.
According to media reports, Gree Electric has launched hundreds of new series of products in line with the "new national standard", of which the first-class energy efficiency products account for nearly 60%.
Gree Electric's small program "Dong Mingzhu's store" launched the "new national standard" air conditioner. Screenshot
"From now until July 26, all products manufactured before July 1, 2020, Midea Air Conditioners will be sold at a discount of 30%." On June 28, Midea Air Conditioners announced at the launching ceremony of its fresh-keeping operations.
The person in charge of Haier Air Conditioning said that Haier Air Conditioning has started the production and reserve of new energy-efficient air conditioners since last year. In the market, Haier's new energy efficiency products accounted for nearly 50%.
The person in charge of Oaks Home Appliances also said that as long as the country released the new energy efficiency standards for air conditioners in December 2019, Oaks participated in the discussion and formulation of new energy efficiency standards and started the development of new energy efficiency products. As of June 30, Oaks' new energy-efficient air conditioners accounted for 70%.
Huachuang Securities pointed out that the implementation of the new national standard for air-conditioning energy efficiency has actually raised the threshold for air-conditioning manufacturing, so that small and medium-sized brands will increase the cost of technology research and development, production research and development, and other aspects. Problems such as bidding will be reduced accordingly, and the industry will usher in a new round of reshuffle.
When randomly asking consumers who are interested in buying air conditioners, many people who heard about the new national standard for the first time also said that they are still willing to try energy-efficient products that meet the new national standard within the budget: "Come for every penny you buy Expensive and good are definitely true."
What are your different needs for air conditioning? (Finish)