The Lanzhou night market consumption promotion season has been launched for more than a month, and some stalls have made live broadcasts to bring goods, but it is still difficult to see the past grand
events-why can't the network live broadcast bring "wang" night market fireworks?
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The night market in Lanzhou, which mainly features gray beans, sweet rice, stuffed skins, egg mash, soft pears, shredded lamb, lamb skewers, small barbecues, etc. A stall can range from one or two people to as many as three or five people. The operators can not only talk about the "talk show" that comes from the mouth, but also make delicious food with scent, but also have the "professional blessing" of camera, lighting, and director. It is really not easy.
"It's not easy to maintain fans at the night market, and it's not easy to add fans. There are many people who like it now, but few people come to eat a bowl of milk mash..."
In Lanzhou, milk mash is considered to be the local name after beef noodles. In the largest night market in Lanzhou-Zhengning Road Night Market, "Adan Milk Mash" was once a popular "Internet Red Punch" food. However, now that the night market consumption promotion season in Lanzhou has been launched for more than a month, discounts and various performing arts activities have been exciting, but the operators still lament that it is not as good as it used to be.
A city needs both fashionable, trendy, and high-end modern business districts, as well as a characteristic night market with rich regionalization, personalization, and marketization. Starting in 2018, Lanzhou began to work hard to build a night market economy. It hopes to build 8 special night market blocks and 10 entrepreneurial night market blocks in the city, create more than 20,000 jobs, and exceed 8 billion yuan in retail sales of social consumer goods.
But this year, the sudden outbreak has left Lanzhou’s night market lonely and “closed”. Since May, the major night markets in Lanzhou have successively opened after passing the inspection by relevant departments. On June 9, the Gansu Provincial Department of Commerce issued the "Notice on Launching the Promotion Activities of the Night Market Consumption Season" to help activate the city's "night economy"; on June 10, Lanzhou City was in Nanguan Night Market, Zhengning Road Night Market, West Lake The “Big Five Night Markets” such as Laojie Night Market, Jinniu Street Night Market, and Golden Time Food and Cultural Industrial Park officially launched the consumer season and night market promotion activities. They have successively launched discounts and cultural performances to encourage stall owners to compete with each other on the “net”. Carry out online live broadcasts and order food online to promote the prosperity of the city's night economy.
Since then, the Lanzhou Municipal Bureau of Commerce has taken the lead, and together with the city's urban management committee, market supervision bureau and other departments, 325 stalls and 10974 booths have been delineated in the city, hoping to solve more than 30,000 jobs through the night economy.
A reporter from Workers Daily found in an interview that after a short period of hustle and bustle, the night economy is difficult to see in the past. Many operators are unavoidable-why can't the live webcast bring a "wang" night market fireworks?
In the view of the operators of "Adan Milk Mash", "Bring Your Own and Sell" is really difficult. "It is necessary to not only take care of the stall business, but also broadcast live. To broadcast live talents, sing popular songs and sing Northwestern. Hua'er, some fans come here to eat a bowl, but the cost of booth fees, ingredients, labor, etc. is already high, but the profit is getting thinner."
"Aunt Shichuan" is currently one of the "most popular" anchors in Lanzhou. He was invited to appear in Nanguan Night Market, holding "Ruanerli" in his hand, interacting with fans on his mobile phone-"Welcome to the live broadcast room My little friends, Xiao Hongxin walked a wave! Welcome everyone to watch the Lanzhou night market and pay attention to the food of Lanzhou!"
It is reported that the "Aunt Shichuan" who once said in the live broadcast that "There are also small goals, "Ruan'erli" sold 100 million yuan" has not achieved his "small goals."
A night market stall owner bluntly told reporters: “Live streaming brings goods, it is necessary to maintain fans, and to be talented. It is difficult for our night market entrepreneurs to do.”
The night market in Lanzhou, which mainly features gray beans, sweet rice, stuffed skins, egg mash, soft pears, shredded lamb, lamb skewers, small barbecues, etc. A stall can range from one or two people to as many as three or five people. The operators can not only talk about the "talk show" that comes from the mouth, but also make delicious food with scent, but also have the "professional blessing" of camera, lighting, and director. It is really not easy.
If the night market operators want to enter the live broadcast to bring goods, they also need to find the right platform, create their own live broadcast account, and accumulate certain fan traffic and operating experience. Some operators reflected: "Live streaming at the night market is indeed a new business opportunity, but if you rush into it, you don't know the method or direction, and ultimately waste a lot of time, energy and money."
Analysts pointed out that live broadcasts do not bring “wang” night market fireworks. In addition to objective factors such as the reduction in the tourist population affected by the epidemic this year, night market operators also have many own reasons. '.'
Helping the economic recovery and production of the night market, encouraging innovation and entrepreneurship, also involving the participation and assistance of relevant departments and social organizations, providing more professional and comprehensive Internet e-commerce skills training, and helping the night market "live broadcast Xiaobai" to become a "top stream anchor" ".
Kang Jin
Kang Jin