"Corporate poverty alleviation is good"——

Qualcomm Meng Pu: Technology empowers smart agriculture to take root in the field

  [Editor's note] 2020 is the final year for a decisive victory over a comprehensive well-off society and a decisive battle against poverty. In the process of participating in poverty alleviation, various types of enterprises have fully exploited their own advantages, actively innovated corporate poverty alleviation methods, and formed a batch of valuable, reproducible, and scalable corporate poverty alleviation experience and wisdom, which have become important in helping China's economic and social sustainable development. power. The Poverty Alleviation Channel of People's Network has specially set up a column of "Corporate Efforts to Tighten the Poor" to present the poverty alleviation stories of excellent enterprises.

  "With 5G, everything." In the second year of 5G commercialization, with the expansion of 5G applications, more cutting-edge technologies are becoming the new force in China's targeted poverty alleviation, industrial poverty alleviation, and rural revitalization strategies.

  "We always believe that advanced mobile technology can bring equal development opportunities to all communities, especially poor areas, and promote sustainable economic and social development. Through the "Smart Agriculture" project, we hope to use innovative technologies to empower traditional agriculture , Help develop fine agriculture, efficient agriculture, green agriculture, etc., improve the quality and efficiency of agriculture and competitiveness." Recently, Meng Pu, chairman of Qualcomm China, said in an exclusive interview with People's Daily that Qualcomm will rely on mobile communications Technical advantages, to further participate in and help China to overcome poverty and build a well-off society.

  The picture shows Meng Pu, chairman of Qualcomm in China (pictured by the interviewee)

  The "smart agriculture" that Meng Pu said is a newly jointly launched project between Qualcomm and the China Foundation for Poverty Alleviation. The first phase of the project is to use the China Poverty Alleviation Foundation's industrial poverty alleviation cooperatives as the organizational basis to promote the intelligent operation of the agricultural system, help poor counties to further improve the capacity of agricultural cooperatives, and promote the industrial transformation and upgrading of poor counties.

  In fact, Qualcomm's overweight in China's poverty alleviation field is not a momentary idea, nor is it a momentary effort.

  In Meng Pu's view, on the one hand, the "smart agriculture" project is another project of Qualcomm's "Wireless Care" project in China, and it is also another exploration of technology empowerment integrated into industrial poverty alleviation. "In China, we and Qualcomm launched the "Wireless Care" program of Qualcomm in 2006, committed to bringing wireless technology to underdeveloped communities around the world. For 14 years, Qualcomm has actively responded to the goal of fully building a well-off society and eradicating poverty in the new era. , Combining this plan with targeted poverty alleviation, has launched nearly 20 projects including education poverty alleviation and medical poverty alleviation, benefiting more than one million people."

  On the other hand, it also lies in the broad prospects in the process of technology empowering rural revitalization. "China's rural revitalization strategy has made a comprehensive top-level design for the construction of'new agriculture'. After all-round poverty alleviation, rural revitalization will usher in a new journey, in which technology empowerment is promising," Meng Pu said.

  At present, poverty alleviation has entered a crucial stage of decisive battle and decisive victory. Industrial poverty alleviation has attracted much attention as an important way to decisively overcome poverty and achieve rural revitalization. In Qualcomm's plan, what kind of sparks will technology and traditional agriculture create? What useful exploration will it provide to the market?

  Advances in technology are bringing new ways to help society and the world. From the industry's point of view, as a driving force for wireless technology research and development, commercialization, and realization of scale, Qualcomm has technological advantages in poverty alleviation-related fields such as 5G, AI, and the Internet of Things, and has many in the world and China. Upstream and downstream partners. In the future, it will be a key part of Qualcomm's "smart agriculture" to join hands with industry chain partners to jointly create an industry development and technology-based poverty alleviation ecology.

  According to the plan, the first phase of the "smart agriculture" project will be piloted in 4 counties, Tongjiang City, Heilongjiang Province, Baoxing County, Sichuan, Tiandong County, Guangxi, and Honghe County, Hani and Yi Autonomous Prefecture, Yunnan. It is expected to help about 5,000 poor farmers To achieve capacity improvement and sustainable poverty alleviation and income increase.

  In specific application scenarios, Qualcomm said that it will use the Internet of Things, mobile Internet, cloud computing and other technologies to combine with traditional agricultural production, aiming at the situation of agricultural product demonstration bases and the quality control needs of agricultural products, and promoting the intelligence of agricultural systems. Improve the organization of industries in poor counties and empower new farmers.

  "For example, 5G can support the connection of a large number of smart terminals. In this way, whether it is environmental detection or agricultural applications, through the application of Internet of Things technology, it can be green and digital, helping farmers understand the land situation, scientific planting, and provide agricultural products sales. Docking, and help trace the quality of products in the later period." Meng Pu said that a new generation of information technology and its advantages will help improve people's lives.

  The picture shows one of the pilot projects of the first phase of the "smart agriculture" project of Qualcomm and the China Foundation for Poverty Alleviation. The red rice harvest of Honghe terraced fields in Honghe County, Hani and Yi Autonomous Prefecture, Yunnan (Photo courtesy of the interviewees)

  Poverty alleviation is expensive. The four pilots planned for the first phase of the "smart agriculture" project also have their own characteristics from a geographical perspective, and the specific functions of technological empowerment are also different.

  Baoxing County, Ya'an City, Sichuan Province, is an important habitat for giant pandas, and most of the area is the Giant Panda National Park. Focusing on building an ecological China with a national park as a system, in the future, here will explore the establishment of giant panda-friendly agricultural products, and use technological innovation to promote agricultural development while ensuring ecological protection.

  Heilongjiang Jiamusi Tongjiang City has a complete industrial foundation and is rich in rice and aquatic products. "Tongjiang Rice" is a certification mark of Chinese geographical indications. Smart agriculture is very useful.

  Tiandong County, Baise City, Guangxi Province, is located in the old revolutionary base area. Here, "smart agriculture" hopes to help the local mango industry upgrade and realize digital development through technical means.

  Honghe County, Yunnan Hani and Yi Autonomous Prefecture is a world natural heritage and an important agricultural cultural heritage in the world. It has the largest terraced fields in the world. The "brain" of terraces established through digital methods, the "smart agriculture" project hopes that digital management will help local development of more terraced agricultural products and unify development and protection.

  According to Zheng Wenkai, chairman of the China Foundation for Poverty Alleviation, the launch of the "smart agriculture" project will help four counties further improve the capacity of agricultural cooperatives and promote the industrial transformation of poor counties in terms of technology, management, information and related resource integration. upgrade. In the future, on the basis of the "smart agriculture" project cooperation, the two sides will also discuss extending the content of the cooperation to more regions, and actively explore new technologies to empower the industry to help the poor.

  Meng Pu emphasized that China has taken the eradication of absolute poverty as a new starting point to promote the overall revitalization of the countryside and common prosperity. At this historical node, Qualcomm hopes that not only in poverty alleviation and industrial poverty alleviation, but more importantly, it will establish a long-term mechanism to do some useful explorations and attempts in the future rural revitalization.

  "In the current "smart agriculture" project, we look forward to having more partners to join and advance together to become an excellent case in the process of poverty alleviation." Meng Pu said.

  People's Daily Reporter Shi Yaqiao