Fake wine and fake packages, expired food, pirated online courses... How to cut off the "selling black hand" that extends to second-hand trading platforms

  Xinhua News Agency, Nanjing, July 2nd: Questions: fake wine and fake bags, expired food, pirated online courses... How to cut off the "fake black hand" that extends to second-hand trading platforms

  Xinhua News Agency reporters Li Yuze and Yang Yang

  Because it can "return blood" and save money, the online second-hand trading platform has greatly increased its activity during the epidemic. According to public data, the number of new sellers and the number of newly issued commodities on some platforms have increased significantly in recent months, and the average daily transaction volume and amount have reached record highs.

  However, a Xinhua News Agency reporter found that on some platforms, sellers openly sold expired food, fake wine and fake packages, pirated online courses, online game gift parcel codes and other items, and some sellers sold anti-epidemic materials in violation of platform regulations and related regulations. The development platform "Paying Member" palliatively encouraged the sale of fakes.

 Reporter's personal experience: some second-hand trading platforms become "fake and inferior goods market"

  The reporter found that there are many kinds of fakes on some second-hand trading platforms.

  On the Xianyu platform, a seller told reporters that a box of seventh-generation Wuliangye liquor sold for only more than 100 yuan. When asked by reporters whether the wine is genuine, the seller said "to get the genuine product to another house". There are also sellers who sell Wuliangye liquor produced in 1985, saying "58 yuan per bottle, full case package, single bottle can be sent", and assured reporters that "things like this, rest assured." An agent of a well-known liquor brand told reporters that the current normal price of a bottle of Wuliangye liquor produced in 1985 ranged from 5,000 to 10,000 yuan. It is undoubted that the reporter bought two bottles of liquor for more than 100 yuan.

  On the transfer platform, there are "Feitian Maotai" liquor sold for only 300 yuan per bottle, the seller told reporters that the product is "high imitation liquor, not genuine."

  There are also sellers selling expired milk powder, expired snacks, etc. The reporter saw on the transfer platform that sellers sold batches of expired infant milk powder, 50 yuan barrels of expired milk powder for infants of 0-6 months, and 20 yuan barrels of expired milk powder for infants of 3 stages of 12-36 months. There have been transaction records.

  Piracy online courses and online game gift pack codes have also been traded in large numbers. The reporter saw on the Xianyu platform that VIPKID Kids English and many other popular courses were recorded and sold at low prices in batches. On the transfer platform, the game gift pack codes of QQ speed mobile games and other games that should have been obtained by in-game extraction were sold at a price of 35 to 50 yuan. The reporter found that some sellers have average daily shipments. Between ten and more than one hundred.

  During the epidemic, many second-hand trading platforms stipulated that it was forbidden to publish information on the sale and purchase of anti-epidemic materials such as masks on this platform. But the reporter found that such information and transactions still exist. Some sales information is marked with "factory direct sales", "large quantity favorably", "inventory handling" and other words, and some links jump to the Taobao purchase page. In addition, sellers of products such as meltblown cloth, mask rope, mask machine accessories, mask machine drawings, etc. did not show or provide relevant product quality and qualification certification documents, and there are many "three noes" products.

  In addition, there are empty bottles, boxes and handbags that sellers resell authentic goods on second-hand platforms. Empty brand milk powder cans, high-end eye cream empty bottles, famous wine empty bottles empty boxes...The reporter found that these items that were originally prohibited from trading because they were classified as manufacturing high-risk goods are hot on the platform.

 Behind the chaos: weak supervision, improper marketing, insufficient protection

  The industry believes that behind the relevant chaos is poor supervision, improper marketing, and insufficient protection.

  -Platform supervision is easily bypassed. According to the reporter's review, the platforms such as Xianyu and Zhuanzhuan have regulations on the restricted areas for the release of commodities, such as: the prohibition of release of medicines, medical devices, etc.; food and other information that requires qualification access, including infant food, milk powder, health products, etc. It is strictly prohibited to publish; it is forbidden to publish and trade any items that infringe on the intellectual property rights of others; it is forbidden to publish and sell fake goods, high-risk goods, etc., and the sale of expired food, fake and inferior goods is also strictly prohibited by relevant laws and regulations, but Items are still openly traded.

  Xiao Sun, a seller of free fish, told reporters that the products she published on the platform have not been strictly reviewed. "It is up to the buyer's eyesight and luck to meet good sellers." Another seller told reporters, "We generally do not do Real-name authentication, an account will be cancelled after use." And in order to avoid leaving fake sales records, generally require WeChat and other methods to transfer money, second-hand trading platform is only used as a display and drainage tool, can bypass platform supervision.

  - Encourage the sale of fakes for palliative charges. The reporter has repeatedly received the official push advertisement, recommended to become a paid member, and obtained services such as the top ranking of the published product search. The cost ranges from 4800 yuan to 16800 yuan. Relevant marketers paid to persuade reporters and recommended that reporters sell high-margin “high imitation” luxury goods. "The platform can sell imitations, and when it is published, keywords such as high imitation, fine imitation, and one-to-one can also be promoted."

  The reporter found that many luxury sellers on the transfer platform are marked with high imitation, simulation and other words, and such items are displayed in the promotion position of the platform search.

  There are also platforms to attract users to pay, regardless of platform positioning, and violate the relevant regulations of "no advertising for the purpose of seeking profits, including but not limited to wholesale, factory direct sales, recruitment agents, etc." The need to use platforms to divert counterfeit products.

  -It is difficult for consumers to effectively protect their rights. In response to the frequent occurrence of disputes, the Xianyu platform has successively introduced Sesame Credit and Taobao user levels, formulated Xianyu Conventions, and issued relevant management regulations. A "Xiaoyu Small Court" was also established, hoping to resolve disputes through how many users voted within a certain range and meet certain conditions. But the reporter learned that the effect is still limited.

  Xianyu user Xiaosun told reporters that she did not have the patience to read all the proofs when she participated in the "little court", and he was not sure whether his referee met the facts. Alibaba legal staff said: "Xianyu's rights protection has a fixed procedure. The currently implemented "Xianyu Small Court" has no legal effect, and it is impossible to avoid the wrong judgment."

  In addition, some platforms have insufficient self-checking capabilities for counterfeit sellers, and the fact that counterfeit goods are not removed for a long time after being discovered is also criticized by users. "Xianyu is very difficult to judge and supervise high-imitation products. Some merchants have registered trademarks, which we can't deal with. We can only make specific analysis based on factors such as the quantity and price of commodities. It is best to let the court decide." Alibaba legal work The officer said.

  Expert suggestion: Platform supervision responsibilities cannot be taken off

  Qiu Baochang, an expert from the Expert Committee of the China Consumer Association, pointed out that too large a platform, too many products, and second-hand items cannot be a reason for the platform to shirk its regulatory responsibility. With the rapid development of second-hand trading platforms, platform responsibilities should be consolidated. According to the provisions of the Electronic Commerce Law, the platform should bear the relevant qualification review obligations and personal property security guarantee obligations, otherwise it should bear corresponding legal responsibilities.

  For the improper marketing of the platform, he believes that "it deviates from the idle second-hand online trading attributes, making the platform a "high-risk" e-commerce platform that cannot effectively control product quality." He suggested exploring a scientific platform development model to give full play to the second-hand trading platform At the same time, it promotes the healthy development of the platform.

  Song Peijian, an associate professor at Nanjing University Business School, believes that in the early stages of the development of some second-hand platforms, there was a problem of weakening or even abandoning supervision for rapid expansion. "Open the eyes and close the eyes to the fakes, and regard the bigger platform as its first priority."

  He reminded that if some platforms lose their reputation for expansion, consumers will eventually “vote with their feet”. "The speed of development and the quality of development must be well balanced. There should be no problems with this positioning."

  Qiu Baochang believes that online second-hand trading platforms have a positive effect on sustainable development and circular economy. They should encourage and support their standardized development, but they cannot be allowed to grow wildly, otherwise they will lose market credit and cause fundamental damage to the entire industry. (Participating in writing: Yan Yifan)