Support for producers, etc. by selling specialty products in convenience stores 12:34 on June 30, due to the influence of the new corona
Lawson, a major convenience store, began handling specialty products nationwide at stores in the Tokyo metropolitan area in order to support the sale of specialty products in regions where sales decline due to the new coronavirus. We will sell Shikoku products from next month.
This effort will be jointly carried out by Lawson, a major convenience store, and a company in Tokyo, which operates the hometown tax brokerage site "Furusato Choice."
Specifically, we will subdivide the local special products that are a gift of hometown tax payment and sell them at "Natural Lawson" which Lawson develops in the metropolitan area. We will start selling 13 products from 4 prefectures in Shikoku.
The products we handle include jams made from buntan produced by a farm in Ochi-cho, Kochi Prefecture, and dashi-joyu made by a soy sauce maker in Sakaide City, Kagawa Prefecture, which has been established for over 200 years. Products that take advantage of traditional taste are selected.
Lawson wants to support producers, food manufacturers, etc. whose sales have fallen due to the influence of the new coronavirus, which will be rolled out sequentially from August to August in Hokkaido, Aichi, Shizuoka, and Mie.
The NPO corporation in Hidaka Village, Kochi Prefecture, who plans to sell tomato sauce with this initiative, said, "Since the souvenir shop was closed, the sales of last month have fallen to about half of the usual year, so actually try it at stores such as Tokyo. I want them to get a broader understanding of the product."