Ten measures to help export products to domestic sales (Rui Finance)
Accelerate market access for domestic sales; make full use of new formats and models such as online sales, live streaming, and scene experience; make full use of special funds for foreign economic and trade development... A few days ago, the General Office of the State Council issued the "Opinions" (hereinafter referred to as "Opinions"), open up domestic market for foreign trade enterprises, and strive to help enterprises overcome difficulties.
Promote the same line, the same standard and the same quality development
Turning foreign trade into domestic sales sounds not difficult, but it is often not easy to achieve conversion. Gao Feng, a spokesman for the Ministry of Commerce, previously introduced that, according to research, due to the different domestic and foreign trade market environment, foreign trade companies face some specific difficulties in expanding the domestic market, including the difficulty of expanding sales channels, the difficulty of turning production lines, and the difficulty of brand building.
Specifically, foreign trade exports are mainly order-based sales. Some enterprises that have turned to domestic sales lack market sales channels and are unfamiliar with market access, sales, and settlement rules. It is difficult to win domestic orders. At the same time, domestic and foreign standards are inconsistent, and foreign trade products transferred to domestic sales need to be adjusted and transformed according to domestic standards, otherwise they cannot be sold in China. The design, technology, and style of some foreign trade products belong to foreign customers, and domestic sales require the authorization of intellectual property rights. In addition, some foreign trade enterprises are not well-known for their own brand market, and they have some difficulties in entering domestic high-quality retail channels.
Based on this actual situation, the "Opinions" first focused on supporting export products to enter the domestic market, specifically including accelerating the transfer of domestic market access; promoting the development of "the same line, the same standard and the same quality"; strengthening intellectual property protection. For example, support enterprises to produce products that can be exported and sold domestically on the same production line with the same standards and the same quality requirements, help enterprises reduce costs, and achieve domestic and foreign sales transformation; support foreign trade enterprises and brand owners to negotiate intellectual property rights involved in export-to-domestic products Authorize, do a good job in patent application, trademark registration and copyright registration.
According to Bai Ming, deputy director of the International Market Research Institute of the Research Institute of the Ministry of Commerce, in the context of weak global demand, taking full advantage of the huge potential of the domestic market to help foreign trade enterprises overcome difficulties is a unique advantage of the Chinese market and further stimulates the domestic market. Effective means of consumer demand.
Accurately meet the needs of the domestic market
How to land the first step to enter the domestic market? Many foreign trade manufacturers have set their sights on e-commerce platforms.
During the June 18th of this year, the export of domestic products to domestic sales has become a major bright spot on major e-commerce platforms. For example, the Tmall platform opened the “Spring Thunder Plan—Foreign Trade to Domestic Sales” session for the first time. On June 1, the number of foreign trade shops participating in the event increased by 34% year-on-year, and the turnover of foreign trade to domestic sales increased by 66% year-on-year. Earlier, the special edition of Taobao was launched, and it welcomed more than 300,000 foreign trade factories in two months.
Including e-commerce platforms, the "Opinions" clearly support multi-channel transfer to domestic sales. For example, foreign trade enterprises are encouraged to connect to e-commerce platforms and rely on various online shopping festivals to set up special zones for foreign trade products. Organize large-scale commercial enterprises and foreign trade enterprises to carry out direct order collection, and set up special sales areas and counters for foreign trade products. Organize domestic buyers to purchase foreign trade products at China Import and Export Fair (Canton Fair), China Processing Trade Products Expo, etc.
But the conversion of foreign trade to domestic sales is not only a simple channel conversion. Many foreign trade practitioners said that one of the major annoyances for domestic sales is that they do not understand the domestic market. Generally speaking, the main customers of foreign trade enterprises are foreign buyers, as long as they are produced according to order requirements, but in the domestic consumer market, they also need to gain insight into consumer preferences.
In this regard, the "Opinions" proposes to guide foreign trade enterprises to accurately match consumer demand, through personalized customization and flexible production, to develop marketable domestic products. Many experts pointed out that through cooperation with e-commerce platforms or large-scale commercial enterprises, foreign trade enterprises can more easily and effectively connect supply and demand. New formats and new models such as online sales and live broadcasts provide more opportunities for real-time interaction with consumers. At the same time, the platform effect can be used to increase consumers' brand awareness and better access to the domestic market.
Do financial service insurance support
Foreign trade enterprises have a relationship with nearly 200 million people, helping export to domestic sales, and policy support for financing and insurance are also intensifying.
The Ministry of Commerce has previously stated that it will focus on reducing the domestic sales cost of enterprises, and promote relevant departments to implement the policy of temporarily exempting domestic trade tax deduction interest for processing trade until the end of the year, expanding the domestic tax selective taxation pilot to all comprehensive bonded areas, and helping enterprises expand domestic sales to reduce burden.
The "Opinions" further clarified several aspects of support, including improving the level of domestic sales facilitation; doing a good job in financing services and support; increasing insurance support; and strengthening capital support. For example, increase liquidity loan and other business turnover credit support, actively develop pledge financing for accounts receivable, inventory, machinery and equipment, warehouse receipts, orders, etc., and rely on large e-commerce platforms to strengthen direct loan business to small, medium and micro foreign trade enterprises; Support insurance companies to increase the protection of export products for domestic sales and provide diversified insurance services.
Guo Shuqing, chairman of the China Banking and Insurance Regulatory Commission, said a few days ago that efforts should be made to increase financing support for international industrial chain enterprises, help them expand domestic and overseas markets, and increase the ratio of exports to domestic sales. It is necessary to support export enterprises and foreign partners to resume business transactions as soon as possible, stabilize export orders by providing buyer credit and other financing methods, and use export credit insurance to share risk losses.
Zhao Ping, director of the International Trade Research Department of the China Council for the Promotion of International Trade, believes that encouraging financial institutions to increase credit support for foreign trade companies will help companies solve the problem of tight capital chains, avoiding the impact of immunization and causing the capital chain to break, thereby increasing the impact of the company on the epidemic. Survival rate. "Stay in the green hill and win the future. Injecting financial water into small and medium-sized foreign trade enterprises will help enterprises overcome difficulties and achieve rapid recovery and growth after the epidemic." Zhao Ping said.
Li Jie