INTERVIEW
As Mother's Day approaches, Sunday, June 7, the 14,000 florists in France can rub their hands after an almost total cessation of activity due to confinement. And for good reason: these craftsmen generally make 8 to 10% of the turnover for the year on this single day. And Mother’s Day 2020 promises to be all the more profitable since sales have soared since deconfinement. But despite this, professionals fear heavy losses in their ranks ...
"Customers needed to have fun"
"The customers came back, the reopening went very well, with a fairly strong activity", explains at the microphone of Matthieu Belliard, in the morning of Europe 1, Florent Moreau the president of the federation of florists and himself same florist in Saint-Laurent-sur-Sèvres, in Vendée. "The sales are at the rendezvous. Customers needed to have fun with flowers, to bloom their house and their loved ones."
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However, serious concerns remain after the shock of the crisis. And some traders may well stay on the sidelines after the sudden stop that was imposed on them by the health situation, despite the recovery. "We are worried about certain florists. About 10 to 15% of the profession in the medium term, at six months or a year, may not recover," said Florent Moreau.