From the crayfish to see the micro-economic e-commerce "land stalls" bring prosperous aquatic consumption

　　Xiao Wei, a trainee reporter

　　The epidemic prevention and control has entered a normal stage, and the domestic catering industry has entered a state of resumption of production and production, and the supply and marketing have stabilized. Has the crayfish, which is full of pyrotechnics and smell, and the people like it, returned to normal sales, production and circulation? In response, reporters from the Securities Daily conducted multiple interviews and learned that with the joint promotion of the e-commerce economy, the night market economy, and the market stall economy, the domestic aquatic consumption market represented by crayfish is accelerating its restart, ushering in a new life.

　　E-commerce boosts crayfish consumption

　　The newly launched Jingdong 618 shopping festival ushered in a good start. On June 1st, "Super Spike Day", JD.com's self-owned brand Red Kung Fu sold 300,000 crayfish in 4 minutes. Statistics show that most buyers come from third- and fourth-tier cities.

　　Behind the launch of JD.com’s own brand of crayfish, it is the result of JD’s early layout and more flowering. JD.com has signed contracts with Qianjiang, Honghu, Jingzhou, Hubei, Hengyang, Yiyang, and Xiangxi in Hunan to lay out the source, production, processing, and transit locations of crayfish, forming a "city cluster half a day" "Wanzhen Qianxian 24" The powerful working efficiency of "Hida". On Jingdong's self-operated website, Red Kungfu Crayfish self-operated stores have more than 680,000 product reviews, more than 1,600 video bills, and more than 420,000 positive reviews. Consumers use video to order and take photos to share, and then become a good delivery person, further promoting the desire of viewers to place an order.

　　During the epidemic, Dingdong grocery shopping has become a must-have app for many families to shop. Dingdong grocery shopping, which has just completed a new round of financing, released data. As of the end of May, Dingdong grocery shopping has issued a total of 110 million subsidies. The most popular product during the "May 5th Shopping Festival" is crayfish, with an average daily sales of over 6.5 tons and a total sales of over 200 tons in May, an increase of nearly 60% compared with April. At the same time, the hot sales of crayfish also promoted the sales of beer, cooking seasoning and other ancillary products, and beer sales increased by more than 40% year-on-year.

　　Huinong.com released a series of data on crayfish: "From the perspective of our platform data, the top three provinces for crayfish supply are Hubei, Jiangsu, and Hunan, and the top three consumers are Guangdong, Sichuan, and Jiangsu. Qianjiang, Hubei Crayfish, Hubei Honghu crayfish, Hunan Dongting crayfish, and Hunan Yueyang crayfish have become well-known national fist products and are expected to be approved as geographical indication products. It is worth mentioning that in the past, supermarkets, hotels, and restaurants were crayfish Major buyers, now, e-commerce, logistics, and micro-commerce have entered the bureau one after another, and they have also become one of the main purchasing forces."

　　The stalls of the night market are coming quickly

　　While the e-commerce economy promotes crayfish consumption, the night market economy is also striving at the same time. In Xiangxiang, Hunan, the road in front of Xinxiang West Road Ferroalloy Factory is the most popular street food in this area. As the epidemic subsided, the economy of the night market gradually recovered. At the moment of summer, a pot of spicy crayfish with cold beer has become the first choice for consumption by nearby residents.

　　Li Jianhua, the owner of the lobster shop on Xinxiang West Road, told the Securities Daily: "My store can accommodate 60 people, and the operating hours are from 6 pm to 2 am, basically turning over once in half an hour. Since April, Crayfish consumption has entered the peak season, and my shop can sell at least 200 kg of crayfish a day."

　　Behind the crayfish's promotion of the night market economy, Hunan Xiangxiang is vigorously developing a diversified rice ecosystem. Shrimp and rice farming is one of the local ecological poverty alleviation features. At present, Hunan Xiangxiang has 64 lobster breeding bases with a total area of ​​more than 6,800 acres. In Yueyang and Xiangyin area, not far from Xiangxiang, fishermen came ashore to set up and develop crayfish farming industry by local government policies.

　　Luo Zhigang, head of the Jiangmin Farmers' Cooperative of Yangminzhai Township, Yueyang, Xiangyin, told reporters from the Securities Daily: "In 2019, I accepted ashore settlement, the government gave me training, and transferred the land to me for crayfish farming. I have built more than 100 acres of rice and shrimp base, and the annual net profit is about 400,000 yuan."

　　The stall economy has become one of the channels for crayfish to be sold. The Agricultural and Rural Bureau of Xiangyin County took the initiative to go out and place the crayfish stalls in Fuzhou, Fujian and other places to promote the marketing of Xiangyin crayfish with practical actions.

　　In the process of "selling out the province", Yuan Minzhe, director of Xiangyin County Agriculture and Rural Bureau, did not forget to use the live broadcast method to bring the tourism industry of Xiangyin area with the strength of hard core: "Our Xiangyin crayfish is the most popular in the South Dongting area. Good crayfish, white gills with clean gills, tender meat, delicious taste and rich nutrition. Xiangyin crayfish is a high-protein, low-fat, cost-effective healthy food, and an important economic crop for local economic development and poverty alleviation. We Hunan Yin County has 800,000 acres of good land, 1 million acres of rivers and lakes, 80,000 acres of crayfish farms, and has the most beautiful lakes and mountains. We hold crayfish food culture festivals around the country every year, warmly welcome friends from all over the country to come to Xiangyin to experience Beautiful food."

　　Wang Lianfen, an industrial economics researcher at the School of Economics and Trade, Hunan University, told reporters at the Securities Daily: "The activity of crayfish supply and demand is also an important indicator of whether the microeconomic activity is active and can be easily measured. At present, the activity of crayfish supply and demand is gradually The improvement indicates that China's microeconomic trend is also improving." (Securities Daily)