The end of shipments has fallen for 10 consecutive months-
The domestic mobile phone market began to pick up
Our reporter Huang Xin
According to a report recently released by China Information and Communications Research Institute, the overall domestic mobile phone market shipments in April were 41.728 million, an increase of 14.2% year-on-year. Previously, domestic mobile phone market shipments have declined for 10 consecutive months. Many experts in the industry believe that the domestic mobile phone market has begun to pick up.
As the prevention and control situation of the new pneumonia outbreak in China gradually improved, from the end of March, the intensity of isolation measures was gradually reduced across the country, shopping malls, shopping malls, etc. began to resume normal operations, and consumers ’suppressed shopping enthusiasm was gradually released. The domestic mobile phone market in April There is a faster recovery.
Zhang Yang, a senior analyst at Zhongcheng Think Tank, said that during this period, various manufacturers have increased their publicity, listed a number of new models, and introduced a variety of discounts. During the epidemic, the use time of mobile phones per capita increased significantly, and long-term use allowed consumers to discover the shortcomings or shortcomings of existing mobile phones. These factors add up, enhancing consumers' desire to change to a new machine.
It is worth noting that 5G mobile phones accounted for nearly 40% of the domestic mobile phone market shipments in April. 5G technology is the development trend of the market and industry, and smart phones are electronic products that have been updated very quickly. At present, the main products of major mobile phone manufacturers have also turned to 5G mobile phones.
Sun Yanbiao, the president of the First Mobile Phone Research Institute, said that because the gap between the terminal and tariff prices of 5G mobile phones and 4G mobile phones has gradually narrowed, many consumers who previously considered replacing new machines are likely to choose "one-step" and buy directly when they switch. 5G mobile phone.
Many industry experts believe that the current price of 5G mobile phones is basically not much different from that of 4G mobile phones, and 5G is backward compatible. Therefore, consumers who prefer early adopters and have shorter replacement cycles, or consumers who focus on practicality, cost-effectiveness, and long replacement cycles will tend to buy 5G phones at the current stage and under the same circumstances. The proportion of 5G mobile phones in the shipment of smart phones will be higher and higher, and the price reduction of 5G mobile phones will accelerate as the shipments increase.
At the same time, in sharp contrast with the rapid recovery of the domestic mobile phone market in April, a market analysis agency public report showed that Apple's iPhone series sales in April fell by 77% year-on-year and 56% month-on-month.
"The reason why the global sales of Apple's mobile phones are not good in April is mainly due to the impact of the epidemic. All countries around the world have adopted isolation measures, and the physical experience center occupies a dominant position in the Apple sales system, which is obviously affected by the isolation measures." Zhang Yang analysis said.
On the one hand, the Americas and Europe, where the epidemic is currently severe, are important markets for Apple. On the other hand, Sun Yanbiao believes that since September last year, Apple has not released its new 5G mobile phone, which has caused some consumers to wait and see, resulting in a decline in Apple's mobile phone sales.
However, the domestic Apple experience store has resumed business in April. Experts said that Apple ’s mobile phone sales in the domestic market will also recover in April.
"For the recovery rate of the domestic mobile phone market, I think that April is a small outbreak, and June may usher in a wave of peaks again. The major e-commerce companies will carry out the '6.18 Consumer Festival' activities and various domestic consumption stimulus policies will Come to a new round of pulling. Overall, if the epidemic prevention and control situation continues to maintain a good momentum, this year's domestic mobile phone market will steadily improve. "Zhang Yang said.