Rush to market, cross-ocean live broadcast "into the same paragraph with Bo" ran out of "acceleration"

　　Rush to market, cross-ocean live broadcast "into the same paragraph with Bo" ran out of "acceleration"

　　Xinhua News Agency, Shanghai, May 6　 - Problem: get to market, Transocean live "with the money into Bo" ran "acceleration"

　　Xinhua News Agency reporter Zhou Rui

　　The 6-day import expo and the 365-day jinbo "accelerated run" of the same product. Six months before the third import expo, there has been an upsurge in the registration of global companies, and many of the "Jinbo with the same model" have taken the "Live Broadcast" express, "fresh" listing, ready to be tested by Chinese consumers.

Enter the blog and accelerate

　　Sun Chenghai, deputy director of the China International Import Expo Bureau, introduced at the launching ceremony of the "Hug into Bo · Enjoy the World" 2020 Shanghai Import Commodity Festival held here on the 5th. By cloud signing and cloud docking, the preparation for the third Expo Work is progressing steadily. At present, there are more than 1,300 contracted enterprises, and the contracted area of ​​the corporate business exhibition accounts for more than 75% of the planned area.

　　The preparations for entering the blog are accelerating, and more and more new products and first stores in the same style of entering the blog are also speeding up to meet consumers.

　　Jin Bo "old friend" Tesco China Managing Director Fu Luyong said that Tesco will continue to appear at the third session of the Expo, the exhibition area will be "doubled" to 72 square meters, will focus on Japanese imported food .

　　Maybelline New York's first Chaowan concept store in the world and Saint Laurent Beauty's first perfume-themed flagship store in China will be unveiled soon. More than 10 brands will bring hundreds of new products. L'Oreal China President and CEO Fei Bo Rui introduced that L'Oreal recently launched the second high-end makeup brand Urban Decay, which debuted in mainland China for the second time, and opened the official Tmall International overseas flagship store, which was welcomed by consumers. Soon it accumulated more than 100,000 fans.

　　Suning Carrefour Chief Operating Officer Zhang Qizhe said that Carrefour will continue to launch its first store and new products this year. For example, a brand-new food and beverage brand will land in Shanghai stores in June, and it will better attract consumers with an innovative composite format.

　　Hua Yuan, director of the Shanghai Municipal Commission of Commerce, said that with the continuous spillover of the "promotion effect", Shanghai is accelerating into an international consumer city. During the "May 5th Shopping Festival", nearly 20 leading companies will bring more than 500 offline stores and more than 40 online platforms to help more imported goods "accelerate the run" through 55 online and offline imported commodity series activities. .

The exhibition has not arrived yet

　　Faster, faster! Many of the commodities that will soon appear in the third session of the Expo have already been "freshly" listed, and the water consumption market has been tested in advance.

　　In the Metro supermarket in Putuo District, Shanghai, white-collar Wang Xuan walked to the imported meat shelves and noticed that the "Jinbo Star Exhibits" next to the French Charolais beef was placed with a "new face" French sausage. Immediately decided to try.

　　Kant, President of Metro China, said that Metro's imports accounted for about 20%, and many of the same commodities sold in Bobo were hot, giving Metro the confidence to continue to import imported products. In order to better seize the business opportunities, Metro decided to sell the main exhibits at the third Expo-French traditional sausages, Spanish ham, New Zealand pumpkins, etc. in the supermarket in advance to "test water" sales, in understanding the preferences of Chinese consumers At the same time, the supply chain, logistics and other "run smoothly" in advance, and strive to "fire" in November.

　　"Metro is full of confidence in the long-term development of the Chinese market and will continue to dig deeper into China in the future." Kant said that in conjunction with the Shanghai Import Commodities Festival, Metro will show nearly 500 imported commodities from more than 30 countries and regions.

Trans-ocean live broadcast, "crooked nuts" to bring goods

　　Statistics show that Shanghai is the city with the largest number of users of major e-commerce live broadcast platforms in the country, as well as the "source of action" and "arena" for new retail. Online and offline interactive consumption, "Jinbo same model" took the "Live" express.

　　Across the street from the venue where the Expo will be held, "6 days + 365 days" at the Expo's annual display and trading platform-Greenland Global Commodity Trade Port, Lin Wendun, director of the Chinese Swedish Chamber of Commerce, is preparing for the live broadcast. Nordic foods such as Swedish meatballs and Norwegian salmon were popular among residents at the Expo, which made Lin Wendun more confident in the Chinese market. This time, he decided to put the Swedish sunflower honey, which will be unveiled at the third Expo, into the live streaming market in advance during the "May 5th Shopping Festival".

　　South African beef, Mexican tequila, Czech crystal glasses, nearly a thousand of the same products that entered the Bo "snap" ahead of the "new" trading port, through the "cracked nuts" in the live broadcast room Walk into the homes of more and more residents.

　　Zhang Yuliang, Chairman and President of Greenland Holdings, said that Greenland has actively utilized the advantages of global resource allocation, embraced the new online economy, and the newly released online trading platform "G-Hub", using 3D animation technology to create a "virtual trading port", can not only " "Cloud shopping" orders nearly 1,000 kinds of imported goods, but also feel the local customs. "It is expected that before the third session of the Expo, there will be more than 30 national virtual pavilions and nearly 10,000 country-specific products on the platform."

　　From the ranch to the table, this is the journey of New Zealand milk from China's New Zealand ranch and "flying" to China within 72 hours. Now such an experience is expected to be truly displayed in front of Chinese consumers through trans-oceanic live broadcasting.

　　Roy, New Zealand dairy product general manager of New Zealand's "Star Enterprise", said that New Zealand is planning a "transoceanic live broadcast" to open the live broadcast room in New Zealand's pastures, allowing consumers to be immersive, through live broadcast Restore the "native state" of the product.

　　New Zealand New Zealand Dairy Asia Pacific CEO Sheng Wenhao said that New Zealand will launch more than 20 live broadcasts in the near future. In addition to the live broadcast of "Cloud Ranch", it also plans to launch a "Cloud Pin Milk" live broadcast event with "Cracked Nuts". 29 managers of Newland Ranch are invited to bring their ace milk to the "cloud competition" to bring consumers a shopping experience of "buying the whole world without leaving home".