China News Service, April 27th, "Fighting for a better life", CCTV News live broadcast of the goods on May 1st, "Hua Luo" Gome.

  At 20 o'clock on May 1, Zhu Guangquan, Sabenin, Kang Hui, and Nigramati, the four major presenters of CCTV, and Wang Junzhou, the president of Gome Retail, will walk into the Gome store in Beijing and jointly open a special live broadcast of Gome CCTV news. The live broadcast is expected to last about 3 hours, and users can watch and place orders online in real time through CCTV news client, Gome store WeChat applet, Pinduoduo, Jingdong, Douyin and other platforms.

  In this live broadcast, CCTV News, Gome's "powerful fan", many domestic and foreign top-tier home appliances and consumer electronics products, as well as many popular products such as net red small home appliances, are available to meet the majority of users with ultra-low price discounts throughout the network. The demand for consumption upgrades.

  "The joint CCTV News aims to promote the launch of new consumption and accelerate the replenishment of consumption." Wang Junzhou said that Gome and CCTV News cooperated to take live broadcasts as a breakthrough, give full play to the advantages of supply chain and scale, and resume production and expansion. Combining domestic demand and promoting consumption, spare no effort to meet the user's suppressed consumption upgrade demand and the desire for a better life, driving the recovery of home appliance consumption and helping the economic recovery after the epidemic.

  Since the outbreak of the epidemic, the rise of the "house economy" has further promoted new online consumption such as live streaming and community marketing. Big data monitoring by the Ministry of Commerce shows that there were more than 4 million live broadcasts of e-commerce in the first quarter. Household items, kitchenware, and fitness equipment were favored by consumers, and sales increased by more than 40% year-on-year. Mao Shengyong, a spokesman for the National Bureau of Statistics, also said that the suppressed consumption in the early stage will be continuously released in the later period and will be compensated to a certain extent, and the new consumption will perform more strongly.

  Data from Gome also confirmed this change. Since the Spring Festival, Gome has actively adjusted its business ideas, through community marketing and live streaming, with a retail model of store-to-home, home-to-network (APP) and community, and a deeply integrated online and offline business model to serve users and satisfy demand.

  While forming more than 160,000 communities and reaching nearly 50 million users, Gome's live broadcast delivery has become more mature. During the "Black Week Wu" large-scale marketing event in March alone, Gome held over 1,000 live broadcast events with co-branders. One of the "super live broadcasts" attracted more than 1.2 million users to watch online for 3 hours and achieved sales of 113 million yuan. .

  "The epidemic has reshaped some users' minds. A large number of users have poured into the live broadcast rooms to try to watch the live broadcast while shopping. More and more companies are also capturing new consumer hot spots and business opportunities." Industry sources pointed out that consumer upgrades and People ’s pursuit of a better life will not change. In the post-epidemic era, expanding domestic demand has been brought to a more important position. Gome and other retail enterprises as the supply side are not only the cornerstones to ensure consumption growth and stability of the supply chain, but also to stimulate consumer compensation The first kinetic energy.

  The CCTV news, Gome and the United States jointly broadcast live, it is a comprehensive support for the second "Double Product Online Shopping Festival" in the country. As the main participating merchants of the “Double Product Online Shopping Festival”, around the theme of “brand consumption and quality consumption”, the products selected by Gome for this live broadcast are all big brands and high-quality products, which fully meet the needs of users for consumption upgrades. It is reported that during the "Double Product Shopping Festival", Gome will issue a second wave of online and offline universal electronic consumer coupons worth 1 billion yuan across the country to promote consumption expansion and improve quality.