In order to activate the consumer market, unleash the potential of consumption, and support the resumption, resumption of production, and resumption of business in Wuhan ’s commercial and cultural and travel industries, the Wuhan Municipal People ’s Government will launch the first phase of the “Wuhan Consumer Voucher” of 500 million yuan from 12:00 on the 19th All staff in Han can get it.
Just after 12 o'clock on the 19th, some categories of consumption vouchers have all been received.
CCTV reporter Zhao Shuguang: After several refreshes, we can now see catering coupons. We can choose to grab the coupons immediately. Congratulations on getting the coupons. The card package will be deposited within 24 hours, and the voucher can be used from 0:00 on the 20th.
The total number of consumer vouchers placed in the first phase of Wuhan City was 108 million yuan, a total of 3 million. It can be used in catering, shopping malls, supermarket convenience stores and cultural and sports tourism. The face value of the deduction is 10 yuan, 20 yuan and 50 yuan and 80 yuan respectively.
CCTV reporter Zhao Shuguang: Some of the more well-known catering chain brands, as well as these traditional old local brands in Wuhan, such as duck neck and hot dry noodles, can be used. Behind are some malls that can be used.
On the 20th, the first day the consumer coupons were put into use, the reporter saw customers shopping with the consumer coupons in shopping malls and shops in downtown Wuhan.
Customer Ms. Yang: Today (20th), I mainly bought some daily necessities, that is, some rigid demand items for paper-making. (Received) 30 minus 10 for a "supermarket" coupon. If I use it today (20th), I think it's quite easy to use. If you scan the code directly, it will automatically go to full reduction.
Ms. Yang told the reporter that as long as you click to use on the page where you received the voucher, then you can successfully use it by scanning and paying normally. The 20th is a working day with rainy weather. There are not many customers shopping in the mall like Miss Yang. However, in this shopping mall, the reporter saw that there are posters in the apparel, retail, catering, digital and other shops that support the use of Wuhan consumer coupons, as long as they meet the amount limit, they can be used.
Zhang Qi, the manager of Huawei Experience Store: We can accept "retail" coupons, and the quota is 50 and 80. (Except) a product of more than a dozen dollars is a data cable, or a product of more than a dozen dollars cannot be used. Basically, it should be more than 95% of the products.
Tan Xiaoguang, general manager of Wuhan DSM Shopping Center Management Company: Many merchants in the mall will also put out some discounts to stack with them in addition to that (Wuhan consumer coupons). For example, if you use 50 yuan (coupon), I will give you another 20 yuan (coupon).
Some brand chains will also launch special coupons for their own stores for customers who have not received universal consumer coupons, and increase sales and sales through the promotion of consumer coupons.
Customer Rao: The coupon is 10 yuan. (How about this range?) It's okay, yes, because it wasn't there, and then it's equivalent to Bai's saving.
Yu Qiuping, a clerk of Zhou Heiya: I will give you a QR code to scan and teach you to go step by step. We will recommend him to buy two boxes, which can be reduced by 10 yuan. More than 30 orders have been pushed since the morning.
Revitalize the market, promote consumption, expect the multiplier effect
The first wave of coupons started yesterday, and can be used as prompted within a 10-day validity period. If it is not received, the next wave of coupons will be opened at 12:00 on April 30, a batch every week, until the end of May.
The total amount of consumer vouchers issued by Wuhan this time reached 2.3 billion yuan, which is currently the highest in the country. What is the significance of issuing consumer coupons, and how do the relevant rules balance efficiency and fairness?
Wuhan citizens: I think (issuance of consumer coupons) is the encouragement and support of Wuhan by the state.
Wuhan citizens: Actually, I think that issuing money and issuing bonds are both a form of stimulating the economy. In fact, it is to promote consumer consumption.
On the streets of Wuhan, some citizens expressed their views on consumer coupons to reporters. Why should Wuhan issue consumer vouchers? The reporter learned from the Wuhan Municipal Bureau of Commerce that Wuhan ’s commerce is in a state of stagnation from January 23 to early April. The most fundamental purpose of issuing consumer coupons is to allow merchants to “open the store and welcome guests”
Zhang Wenbo, deputy director of the Wuhan Municipal Bureau of Commerce: One is to restore the function of the city and promote the opening of our business enterprises, especially small and medium-sized merchants, to make the whole city move. The second one is really to stimulate our consumers to go out and consume boldly. When it is time to prevent and control, it is still necessary to consume.
Many citizens said that some countries and regions have precedents for issuing cash directly. Why did Wuhan choose the form of consumer vouchers? In response to this problem, experts say that people in different countries have different consumption habits. If cash is issued, many citizens will save directly, and they will not be able to play a role in pulling without spending; and the method of issuing consumption coupons can effectively allocate resources.
Huang Manyu, director of the Department of Economics and Business, School of Business Administration, Zhongnan University of Economics and Law: Considering this consumer coupon, it has a relatively large multiplier effect. The so-called multiplier effect means that I pay 50 yuan, but I can pry 15 times or even 20 times the consumption. Wuhan is currently dormant due to the impact of the epidemic, and its multiplier effect is also the largest by issuing consumer coupons, and there is no doubt that the allocation of resources is also optimal.
According to the Wuhan Municipal Bureau of Commerce, most of the domestic cities that issue consumer vouchers only rely on government finance. In addition to the government ’s financial investment of 500 million yuan, Wuhan City also invited well-known domestic e-commerce companies to participate in it. E-commerce directly invested 1.8 billion yuan, a total of 23 100 million yuan. According to the development status of physical stores in various industries, it is divided into four categories: catering, shopping malls, supermarkets, cultural and sports tourism. It also contains a special consumption voucher of 18 million yuan, which is issued by the street to the poor people with poor living conditions, special hardships, and the establishment of a registered card. According to WeChat payment platform data, 48% of users currently receiving consumer vouchers account for 48%, and the age distribution is relatively balanced. In the consumption of 0-12: 30 on the first consumption day, 862 small and micro merchants participated in the consumption voucher activity, accounting for 69%, which brought an average of 466 yuan turnover for each small and micro merchants. In addition, the payment platform also has technical means to prevent consumer coupon resale, misappropriation and other acts.
Lei Maofeng, Deputy General Manager of Product Operation Department of WeChat Payment Industry: Some users may have two numbers on WeChat, but as long as you have done real-name authentication on WeChat, we will determine that you have only one account. Get this opportunity to get a coupon and avoid saying that one person has received multiple offers.
Zhang Wenbo, deputy director of the Wuhan Municipal Bureau of Commerce: We estimate that it should not be lower than the level of 1: 8. If the government invests 1 yuan, it should drive the consumption of 8 yuan, which should be able to achieve this goal. Let the city move slowly, let the business slowly open the door, and slowly open the road to survival by opening the door.