China-Singapore Jingwei client, April 21 (Zhang Yanzheng) On April 21, Starbucks announced that it will launch a new plant protein-based "artificial meat" lunch menu in China on Wednesday. The day before, KFC just announced the launch of a new product "Growing Golden Chicken Nuggets". It is worth noting that the new food ingredients launched by the two companies are "artificial meat" that has been popular all over the world since last year.
After Starbucks and KFC officials announced new "artificial meat" related products, the capital market became popular, and artificial meat concept stocks rose one after another. As of the close of April 21, Shuangta Foods rose 6.37%, Aipu shares rose 4.71%, Meiyingsen rose 4.12%, Jingliang Holdings and Jinzi Ham both rose more than 3%.
Photo by Zhang Yanzheng of the new latitude and longitude in the Starbucks data map
Starbucks and KFC launch "artificial meat" products
Starbucks said that the "artificial meat" lunch menu will be on sale at Starbucks stores in China starting Wednesday, and the products are mainly produced by Beyond Meat, the first "artificial meat" in the United States.
A reporter from China and Singapore Jingwei checked the Starbucks app and found that on the homepage of the client, Starbucks has launched "Star Good Foodism". The page shows that during the "Earth Day Event" from April 22 to 24, users can receive the China Cup There are 150,000 cups of oatmeal exchange vouchers in the country. In addition, the exchange vouchers are limited to stores. There is no "artificial meat" lunch menu on this page.
Starbucks official customer service staff told the China-New Zealand Jingwei reporter that starting April 22, Starbucks offline stores will launch "artificial meat" lunch dishes, the price is not yet known. "The series of products we will launch tomorrow is called" Xin Shan Shi ", which can be purchased from offline stores from April 22 to May 6, and the menu includes Xin Shan Meat Mushroom Grains, Xin Shan Meat Cantonese Style Salad, etc. 5 dishes. "The above Starbucks customer service staff said.
Compared with Starbucks' undisclosed sample of "artificial meat" lunch menu, KFC has generously displayed the poster of "Growing Golden Chicken Nuggets".
On April 20th, KFC announced in its WeChat public account that the pre-sale "Cultivated Golden Chicken Nuggets" will be opened from April 20th to 22nd. It is reported that the new product is composed of soy protein, wheat protein and pea protein, without cholesterol. In fact, this "plant-cultivated chicken nugget" is a chicken-flavored artificial meat, and soy protein is also the main raw material source of common artificial meat products.
Currently, the public beta stage of KFC "Growing Golden Chicken Nuggets" is 1.99 yuan / 5 yuan. From April 28th to 30th, users can use the voucher to redeem at three designated restaurants in Shanghai, Guangzhou and Shenzhen. A reporter from the China-Singapore Jingwei surveyed the KFC official app and found that at present, the redemption vouchers for the Shanghai KFC Peace Restaurant have been exhausted, and there are still some vouchers at the two stores in Shenzhen and Guangzhou.
KFC planting golden chicken nugget sales page source: KFC APP
A salesperson at a KFC store in Chaoyang District, Beijing told reporters at Sino-Singapore Jingwei that the newly-launched chicken nuggets have not yet been pre-sold in Beijing, and have yet to receive food materials and promotional materials. "We all call it 'high-end chicken nuggets', and currently only sell in three stores in other cities. Maybe the headquarters wants to see the feedback of customers." The salesperson said.
It is worth noting that getting less than 2 yuan to get five "plant-cultivated golden chicken nuggets" is only the "pre-taste price" of public beta activities. In fact, the common "golden chicken nuggets" of KFC is 12.5 yuan per 5 yuan, and " The official price of the "Golden Chicken Nuggets" version of "artificial meat" is not yet known.
"Artificial meat" suppliers are sought after
Regarding the "artificial meat" products launched by Starbucks and KFC, some netizens said that "the gospel of the majority of vegetarian lovers is here", and some netizens said, "But I still like to eat real meat."
@ Where the paper plane of childhood is going to fly: is this vegetarian? Will it not become fat if eaten?
@ 快乐 至上 201512: Is it the kind of artificial meat that is more expensive than real meat?
@ 景 景 Are you happy today: Is it not fragrant to eat two pounds of meat on the street? The estimate of buying artificial meat is a picture of freshness.
@ 德克 Decker: If the price is affordable, you can worry about the taste of soy products in your mouth.
In fact, "artificial meat" was already "fired" last year. In May 2019, after the US artificial meat startup Beyond Meat landed on the Nasdaq, the stock price closed up 163% on the day of listing, which caused the food industry and various capitals to pay close attention to "artificial meat".
It is reported that Beyond Meat investors include Bill Gates, Leonardo DiCaprio, the United States' largest meat producer "Tyson" and so on. Soon after listing, Beyond Meat and fast food giant KFC jointly launched the first artificial chicken product. Since then, Burger King and Subway have also launched "artificial meat burgers" and "artificial meat sandwiches", respectively.
China's artificial meat supplier Shuangta Foods and Jane Meat Foods had successively launched artificial meat mooncakes in September last year and sold them out quickly. Since then, Nai Xue's tea has also piloted the introduction of artificial meat burgers, becoming the first catering brand to try to introduce artificial meat products in stores. On April 17th this year, the Chinese artificial plant meat brand announced on Sunday that it cooperated with pizza brand Stick John to launch a new artificial meat product "Future Meat Pizza", and officially sold it in nearly 150 restaurants in 16 cities across the country. The first artificial meat product in a pizza chain store.
It is worth mentioning that, due to the impact of the new coronary pneumonia epidemic, since February this year, artificial meat concept stocks have begun to rise. So far the sector has risen by about 34%. According to industry analysts, the guessing of the epidemic may be the consumption of wild animals, which directly exacerbated people's concerns about food safety. "Artificial meat" is plant protein, which is relatively safe.
In addition, Tianfeng Securities said that the urbanization process has led to the shrinking of farming and animal husbandry, the acceleration of economic development, the increase in the total demand for protein intake, the spread of animal epidemics and the pressure of environmental organizations, and the market for meat substitutes will usher in rapid development. Tianfeng Securities also said that the global market for artificial meat in 2019 will be approximately US $ 12.1 billion and will reach US $ 27.9 billion by 2025.
Expert: Whether consumers can accept it still needs to be observed
Xue Yan, secretary-general of the China Plant-based Food Industry Alliance, previously said in an interview with the media that there will be no more than 10 start-up companies with artificial meat of a certain size, but it is developing rapidly. "Basically every two weeks, we can see 1 or 2 new companies appear, and some large food companies are transitioning to vegetable meat."
Food industry analyst Zhu Danpeng said in an interview with the Sino-Singapore Jingwei client that the "new good meat" and "plant cultivation products" launched by Starbucks and KFC are essentially "artificial meat" foods, and the raw materials are mainly protein extracted from peas . Since "artificial meat" is not real chicken or pork, the food safety risks caused by "avian flu" and "swine flu" are avoided from the source. In addition, the ingredients are not real meat, which is conducive to attracting vegetarian lovers and gaining more consumer groups.
Zhu Danpeng believes that this time Starbucks and KFC are launching public test eating activities. On the one hand, they can collect consumer feedback information and adjust the proportion and flavor of pea protein according to the taste of the Chinese. On the other hand, the price of meat is not Stable today, the introduction of "artificial meat" series of new products is conducive to cost control and achieve differentiated product category competition.
“Although KFC ’s“ advance price ”price is only 1.99 yuan this time, due to the high technological content of the production of“ artificial meat ”, the officially announced product price may be higher than the price of ordinary products. Observation. From the perspective of mid-to-long-term development, if this new product reflects better, various brands may also launch other hamburger and other plant-cultivation products in the future. "Zhu Danpeng said. (Sino-Singapore Jingwei app)
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