China News Service Client Beijing, April 20 (Reporter Wu Tao) During the epidemic, due to operational difficulties, many companies turned to live broadcasts. Unexpectedly, they were right, and live broadcasts were in a complete mess. Many companies said, "Long-term work in the future." Some analysts claim that live broadcasts have brought unimaginable effects on enterprises' resumption of production, employment, and consumption.

Data picture: Since the broadcaster of the live broadcast. Image source: Taobao Live

Help enterprises to overcome difficulties and solve slow-moving agricultural products

　　During the epidemic, many enterprises encountered operational difficulties, and the live broadcast opened a window for them. The 157 stores of Shanghai skin care brand "Lin Qingxuan" were closed due to the epidemic situation, and their performance fell by 90%. They had to switch to Taobao live broadcast. The effect was not bad. In half a month, the sales also increased year-on-year.

　　RIO Rui'ao, a domestic Chinese fashion brand, has been thinking about cross-border. Last year, it joined forces with Liushen and Hero two old-time brands to launch toilet water flavors and "ink" cocktails. More than two months of this year, it was broadcast on Taobao and then "adding icing on the cake." 2.3 million yuan, more than 20,000 new fans, especially favored by young consumers.

　　There is also a "magic power" in live streaming to solve the problem of unmarketable agricultural products. Around the Spring Festival this year, Baishui Apple should have entered the golden period of sales. However, due to the new crown pneumonia epidemic, Baishui apples were barely shipped. Qin Feng, deputy head of the People's Government of Baishui County in Shaanxi Province, entered the live broadcast room in a hurry.

　　In a live broadcast on March 23, Qin Fengju made a sale for the local slow-moving Apple. During the live broadcast of Jingdong for more than two hours on that day, consumers placed orders for more than 10,000 apples. Since then, from March 23 to April 7, 100 tons of white water apples were sold.

　　Live streaming can also be "fissioned", from personal IP to live broadcast institutions to leading a city. Recently, a Chongqing entrepreneur of Zhang Xiaojiang, a post-80s Taobao anchor who made his debut on "Eating, Eating and Eating", became popular on the Internet. From only 2,000 yuan to tens of millions of people, he expanded a live broadcasting room into an eating and broadcasting organization. And cultivated more than 50 gourmet anchors to become professional food broadcast trainers.

　　Is this the end? NO, behind this, is the general trend of Chongqing's gourmet live broadcasting. During the epidemic, Chongqing's food industry set off a live broadcast of "Mc Whirlwind", constantly passing the fireworks smell across the screen. Taobao data shows that in the Taobao gourmet live broadcast channel, one out of every 10 gourmet live broadcast rooms comes from Chongqing. From street snacks to local food, the food is broadcast live everywhere.

The platform continues to create a new live broadcast ecosystem. Image source: Beijing Tokyo Hi

Drive employment! no job? Go live

　　Live broadcasts not only help companies sell more goods, but also solve the employment problem of many people. According to Zhilian recruitment data, within one month after the Spring Festival, the number of online live job postings rose by 83.95% year-on-year, and the number of recruits increased by 132.55%.

　　Among them, the number of live broadcast jobs recruited on Internet / e-commerce platforms focused on selling goods accounted for one-third of all live broadcast jobs, the highest proportion. In terms of salary, live broadcast-related positions are also good. The average recruitment salary is 9845 yuan / month, which is higher than the industry average and slightly increased by 1.63% compared with the same period last year.

　　No live broadcast, the platform can teach you. On the 20th, Beijing and Tokyo like to create a new ecology of live broadcasting in the industrial belt. It plans to incubate 100 traceability anchors, 100 county magistrates live broadcast, conduct 10,000 traceability anchors, and train 10,000 manufacturers to broadcast live. Innovate the "live broadcast shop" light store model, regularly organize stall-type businesses to carry out touring live broadcasts.

　　At the beginning of March, Taobao Live provided exclusive training for the first batch of 10 shopping malls, providing assistance in live broadcast technical support, simplification of the settlement process, traffic support, etc. At present, nearly 2,000 cabinet brothers and cabinet sisters have embarked on the course after online training Anchor post. Before the end of April, similar training will be organized three times.

　　Taobao Live Streaming experienced a blowout growth in the first quarter of this year. The number of new merchants increased by 719% month-on-month in February, and rose by 300% year-on-year in March. Orders brought to merchants increased by more than 160%.

　　Live streaming can also stabilize the original industry chain employment. "The upstream and downstream industrial chain of cloth art in Shenze County, Hebei Province, has driven the employment of 100,000 people. This is our wealthy industry." Lu Minggang, county head of Shenze County, said that due to the impact of the new crown pneumonia epidemic, traffic control in various places, Shenze cloth art Of offline sales have been significantly affected recently.

　　In March, at the "Fighting Fair", the county magistrate Lu Minggang attracted more than 260,000 onlookers, and the number of new fans in the single store exceeded 110,000. The fair attracted more than 100 local leading fabric companies in Shenze County.

Lu Minggang, head of Shenze County (first from left), interacted live with netizens. Image source: Pinduoduo

Promote consumption! 40 million to 50 million star live sales are common

　　"Stable employment, promotional expenses." Live broadcast brought goods simply "one fish for two." In particular, Luo Yonghao's first live broadcast delivery transaction totaled more than 110 million yuan, and everyone was stunned. "It turns out that the potential of live broadcast delivery to drive consumption is so great."

　　According to QuestMobile data, since the outbreak, the amount of time each netizen spends on mobile Internet per day has increased by 21.5% over the beginning of the year, especially for video applications. The consumption of housing economy led by live broadcasts has expanded rapidly.

　　Reporters watched many live broadcasts and found that after a live broadcast, if there are stars or celebrities endorsement, coupled with the influence of the live broadcast platform, 40 to 50 million sales are very common. For example, CCTV has helped Hubei live broadcast in recent games, with sales of tens of millions of yuan.

　　A user said in an interview with a reporter from ChinaNews.com, "Many girls have no resistance to live streaming. Even if they are not just in need of goods, they will decisively" chop hands "when they see the right ones, which has virtually promoted consumption.

　　In addition, the reporter noticed that some companies are becoming more and more refined in the sub-field of live streaming. For example, unlike e-commerce platforms such as Taobao and JD.com, multi-point Dmall pays more attention to using live broadcast tools to help offline stores to develop sales and distributed through the regional market.

　　"Beijing alone, the multi-point Dmall live broadcast service brought Da Dong Roast Duck a sales of 160,000 yuan in just one live broadcast. For different series of brand products, the live broadcast will match the senior consultant or marketing manager of this business line to professional products. Interpretation, targeted recommendations, accurate reach, in order to spur higher sales. "Multi-point Dmall told reporters from China News. (Finish)