The Emirates Authority for Standardization and Metrology launched "Awareness", an awareness campaign about Emirati regulations and regulations related to prepackages, units of measurement, quantities and weights, to raise awareness of dozens of consumer products that consumers accept during the Ramadan season, in conjunction with the approach of the holy month of Ramadan, especially products that promote For the consumer within the Ramadan offers, whether in sales outlets or in electronic platforms.
The virtual campaign implemented by the authority on its platforms on social media, in line with the precautionary measures taken in the country, aims to educate consumers about the importance of paying attention to the weights and quantities in the prepackages, and the need to ensure the credibility of Ramadan offers, such as how to know the real increase in sizes, and increases by percentage In weights, as the authority calls on consumers to check the product label, and the actual quantities of products in the prepackages.
Awareness preparations
Abdullah Abdul Qadir Al-Muaini, Director General of the Emirates Authority for Standardization and Metrology, "Specifications", confirmed that the Authority met "remotely" with its partners from the local government sector, to ensure awareness of the preparations for awareness during the holy month of Ramadan, whether at the level of electronic sales platforms, or sales outlets Traditional, within an integrative plan implemented annually in cooperation with local government institutions, such as the Abu Dhabi Quality and Conformity Council, Dubai Municipality, and the economic development departments in the Emirates of Sharjah, Ajman, Ras al-Khaimah and Umm al-Quwain, and the Department of Industry and Economy in the Emirate of Fujairah.
Al-Muaini said that the authority aims to raise awareness indicators among the consumer public about the regulations and regulations, and we have developed a new access mechanism for the targeted segments in line with the precautionary measures currently being taken in the country, where we continue to educate consumers, suppliers and sales outlets, through educational publications on the platforms of "Twitter" and "Instagram" about the list of prepackaged packages No. 3 of 2016, the regulation of measurement tools No. 16 of 2016, and how the consumer can get to know the product identification card and read the details of the quantities on the packages.
He considered that developing regulatory systems would be in line with the goals of the UAE 2021 national agenda, especially in a competitive knowledge economy based on innovation, strengthening the regulatory framework for key sectors, and encouraging sectors with high added value, which would improve the business environment and enhance the attractiveness of the state Investments.
Al-Muaini mentioned the complementary efforts made by local government agencies in each emirate to reduce errors in the measurement operations, and to ensure that there is no tampering with the weights and quantities of products offered for sale, as well as to limit the presence of any misleading methods in the form of the product or its identification card, or in the units of measurement Used, and these steps are in the interests of both the consumer and the merchant, and ensure fair access to the service.
Most popular
For its part, the engineer, Amina Zainal, Director of the Metrology Department at the Authority, confirmed that awareness publications for the Ramadan Mir will address the most popular commodities in the month of Ramadan, such as dates, juices, nuts, sweets and other products, and the campaign focuses on Ramadan products offered for sale to consumers, to ensure that they comply with the legislation And the Authority’s regulations, as well as ensuring that there is no manipulation of quantities, misleading consumers or the use of illegal measurement units.
Zainal added that the campaign will raise awareness among the target audience, and provide an opportunity for them to learn how to read the product description card, and verify the actual sizes of products, and the percentage of the announced increase, as well as awareness of the sales outlets of the authority’s followers on social media platforms about the importance of national regulations and systems, and we expect support Positive from our partners in the local control and inspection bodies in each emirate, until the campaign achieves its goals.
In addition to the Ramadan campaign, the Emirates Authority for Standardization and Metrology is conducting "specifications", and through continuous coordination with a number of technical committees, such as the National Committee for Legal Standards, to implement information and awareness campaigns using social media platforms, in order to achieve more awareness among consumers and suppliers, In addition to holding awareness workshops for the targeted sectors in conjunction with the issuance of regulations and regulations.