Chinanews.com, April 17th. On April 15, the glory 30 series new product launch event and the 2020 glory spring and summer show will be held as scheduled. The glory digital series flagship will be the first for the glory 30, glory 30 Pro, glory 30 Pro + Pretend. The spring and summer show where technology and trends collide, behind the refreshing presentation, also marks the improvement of the glorious digital series flagship strategic ambitions: from focusing on the polishing of trend products to focusing on the construction of trend culture.
After the meeting, Honor President Zhao Ming accepted an exclusive media interview online. In his view, Glory's positioning for itself is to play the role of 5G popularization. The Honor 30 series has achieved comprehensive advancement in terms of image power, ID design and 5G performance experience. It is a dessert presented by Honor to the 5G market and may become a million-level explosion.
From Kirin 820, Kirin 985, and then to Kirin 990, the investment of three 5G SoCs in one product series is unprecedented. Relying on these three great beasts, Glory has a comprehensive layout in the 5G mobile phone market. This is a unique military parade in the mobile phone industry. Zhao Ming believes that Honor and Huawei share on many underlying technologies and devices, but the definition of some core concepts and directions of product planning will be different, and they will face different consumer groups and go their own way.
He said that Glory's positioning for itself is to assume the responsibility of 5G popularization. The market needs some explosives to push to lead. There is no doubt that after the release of the P40, the emergence of such explosive products as the Honor 30 series will promote the entire mobile phone market and accelerate the move to 5G.
In Zhao Ming's view, the glory is just right for the layout of 5G. For business judgment, technical reserves and accumulation are required. Glory has been stepping on the point of 5G rhythm, and has made a forward-looking layout of the 5G track, adopted a combination strategy, made a high-end and low-end layout, matched products of different gears, and made each gear product the ultimate In order to guarantee to become the sales champion of each gear.
He said that from the data in the first half of this year, it can be seen that whether it is 1000 files of 9A and Play 3, 1000-2000 files of 9X and Play 4T, 2000-3000 files of 30S, or 3000-4000 files of glory 30 , 4000-5000 files of Honor 30 Pro, Honor has no rivals in all price segments.
Zhao Ming believes that when you stand in the center of the stage, you have to accept a lot of judgments. Glory is more willing to spend time on caring about its products and consumers.
From 1,000 yuan to 5,000 yuan, glory has no rivals at all price points
The commercialization of 5G networks brings opportunities for all mobile phones, but the consideration behind it is the accumulation and experience of 5G technology. Among the national mobile phone brands, Huawei and Glory's 5G mobile phones run the fastest, and the experience so far is the best. Talking about Glory's 5G strategy, Zhao Ming showed great self-confidence.
Zhao Ming also has high hopes for the sales of the Honor 30 series. He believes that this may create another record in the history of glory sales, which will soon exceed the level of ten million.
As the pioneer of the Honor 30 series, the Honor 30S broke many records on the day of its first sale and won the championship of single product sales and Android mobile phone sales across the platform.
"Honor 30 series has achieved comprehensive advancement in terms of imaging power, ID design and 5G performance experience. It is a dessert we present to the 5G market and may become a 10 million-level explosion." Zhao Ming said.
He believes that for the glory of the savings for so many years, it is also time for a strong and comprehensive breakthrough. In 2020, Glory's goal is to build a brand that enters the top two in the Chinese market.
Zhao Ming revealed that as of today, Glory ’s mobile phone market in 2020 is developing very well, which is a substantial increase compared to the same period last year, especially after the epidemic gradually recovered, from March to April to the present. increase.
He is convinced that Honor will achieve China's top two goals much faster than expected.
The bottom layer, device technology sharing glory and Huawei have taken different paths
The dual-brand strategy of Huawei and Glory has always been a hot topic in the mobile phone circle. This time, the Honor 30 Pro + used the same industry-leading maximum as the Huawei P40Pro for the first time, which allowed the Honor camera to take a new level of photography.
Talking about dual brands, Zhao Ming said that first of all, when deciding on a dual brand strategy, this naturally formed competition for choice at the consumer level is actually a success for the company, because it gives consumers more select.
He said that many platform resources of Huawei and Honor are shared, including device platforms, software platforms, the entire system platform and the supply chain platform, and quality control is shared by everyone. However, the definition of some core concepts and directions of product planning will be different.
Taking photography as an example, Glory creates young people who are ready to take photos. Young people do n’t have to wait, they can take very beautiful photos quickly, and it feels like taking pictures. While sharing some of the underlying technology with Huawei, it will take a different path to satisfy consumers and to recognize and understand.
In addition, Glory still insists on making mobile phones for young people, leading young people's technological trends and fashion. From this perspective, Glory's positioning for the future gear is-a "dessert" that the most mainstream young people choose on the gear.
Zhao Ming said that everyone is willing to give some respect to breakthrough things. You will see that in fact, in the industry today, all respected large to high-end brands are all in these aspects, leading the development of the entire industry.
Zhao Ming said frankly that consumer demand is constantly increasing, and only by vigilant and fast forward can he be close to consumer demand. The future is a long way, and I hope that colleagues will do some things together in the competition of technology, innovation and design.