Buy and buy online and offline, get rid of poverty and increase income quickly and quickly
Consumption Poverty Alleviation: Docking demand is now a win-win situation (Minsheng sight)
Changdi Township, Luoping County, Qujing City, Yunnan Province, relying on the cooperation between Shanghai and Yunnan to help the poor, and actively carry out consumer poverty alleviation. The picture shows that on March 28th, the poor households picked and sold the oranges to Shanghai.
People's vision
In recent years, more and more special agricultural and sideline products from poverty-stricken areas have been sent to the canteens of many units and placed on the tables of urban households, enriching people's consumption choices. "Consumption poverty alleviation" is an important starting point for social forces to participate in poverty alleviation, and its role is becoming increasingly apparent.
Since the outbreak of the New Coronary Pneumonia, the sales of agricultural products in some poor areas have been blocked. What is the current situation? How about the level and quality of agricultural products supply? What are the pain points, difficulties and blocking points in the production, circulation and consumption links? Our reporter conducted an interview.
Open up agricultural products out of the village and buffer the impact of the epidemic
"It's going to be rotten in the shed. What can we do?" On the days of the Spring Festival this year, Han Qinggui, a poor household in Guanjiapu Village, Yanghe Town, Xiuyan County, Liaoning Province, couldn't sleep every day.
He contracted a strawberry shed for poverty alleviation for less than half a year. Both the shed and the seedlings were on credit, and it was easy to usher in the fruitful period. But the roads in the village were blocked because of epidemic prevention and control.
On the fifth day of the first month, Han Qinggui's brow finally stretched. "The government coordinated the transport truck and took away the strawberries to be sold, and the price was sold to a dozen pounds." Now, sales are back to normal, and his strawberry greenhouse has income of RMB 50,000 or RMB 60,000.
Affected by the epidemic, many agricultural products in poor areas appeared unsalable at the beginning of the year. In order to ensure that the income of poor households does not decline, all departments actively act as: All-China Federation of Supply and Marketing Cooperatives organizes agricultural and sideline products suppliers in poverty-stricken areas to settle in the poverty alleviation 832 platform to promote the symmetry and transparency of supply and demand information; the Ministry of Commerce cooperates with the Ministry of Transport and the Ministry of Public Security to guarantee The transportation of agricultural products is unimpeded; the Ministry of Agriculture and Rural Affairs strengthens the monitoring of the agricultural products market and organizes the online production and sales matching ... Local governments and enterprises also take the initiative to work together to open up agricultural product sales channels.
——Policy bridges, production and sales docking.
"Free cold chain special point-to-point transportation, Guilin 800,000 tons of sugar oranges are waiting for you!" "Accumulative purchase of oranges in Nanning reached more than 300 tons, and a subsidy of 10 yuan per ton will be granted." In mid-February, Guangxi oranges matured one after another , And the sales window period of sugar orange is only 7-10 days. Guilin, Nanning and other places issued policies urgently to attract foreign merchants to purchase.
"The current sales volume of Wogan has caught up with last year." Zou Chengsu, head of the Citrus Processing Industrial Park in Siming Village, Wucheng District, Nanning City, was relieved. Previously, after the industrial park resumed work, sales fell by nearly 40% year-on-year. With the implementation of the policy, the sales of Wogan gradually recovered.
——Group procurement, targeted support.
Not long ago, the original Group, China Merchants Group, China National Nuclear Corporation and other enterprises actively carried out procurement, and within a few days solved the problem of unsalable sales of 340,000 catties of taro in Bamaoji Village, Qichun County, Hubei Province.
Relying on the mechanisms of poverty alleviation cooperation and counterpart support between the east and the west, since last year, 9 eastern provinces have continued to carry out targeted procurement and concentrated display of poverty alleviation products. The eastern coastal areas, the central and state organs, central enterprises, various state-owned enterprises and institutions, private enterprises and social organizations The direct procurement and help of agricultural products in poverty-stricken areas reached 4.83 billion yuan, 15.4 billion yuan and more than 100 billion yuan respectively.
——The promotion of "touching the net" has doubled its effectiveness.
"Dear babies fans, I am very happy to be able to get together as expected in our live broadcast room for poverty alleviation and Taobao in Leping City!" On the morning of March 15th, in the “100 Hundred Counties and Thousands of Products” consumer poverty alleviation activity in Jiangxi, county leaders, first secretaries, youth Cadres have endorsed poverty alleviation products and promoted them on live broadcast platforms and friends circles.
Various e-commerce platforms actively participated in helping poor products to sing a good show. Pinduoduo set up an online entrance for “Duoduannong” to support slow-selling agricultural products in priority “out of the picture”; today's Toutiao, Douyin, Meituan, etc. vigorously promote tourism resources and special products in impoverished areas, and some well-known anchors have become “web celebrities” .
According to data from the Poverty Alleviation Office of the State Council, as of March 27, 22 provinces in the central and western regions have identified a total of 22,566 poverty-relief products, and the total purchase of agricultural and sideline products in the poverty-relief cooperative regions of 9 provinces and cities in the east has reached 2.121 billion yuan. It has been alleviated.
Unleash the potential of consumption and help industry upgrade
Consumer poverty alleviation "exploited" a lot of high-quality agricultural products, so that urban residents have tasted the sweetness.
Recently, more than 3 pm every day, a small truck drove on time to the power village of Binmao Road, Haikou City, Hainan Province. The car loaded with the sweet potatoes just picked from Baisha Li Autonomous County. The sister Zhou, who was responsible for the group purchase of the building, organized residents Go downstairs to collect in batches. In Haikou, there are hundreds of residential areas that can enjoy the door-to-door delivery service of "helping the poor and helping the farmers" in Baisha County. "Convenient! It's worth it!" Sister Zhou showed the comments of the residents of the community on her mobile phone.
"The expenditure on fruits and vegetables at home has increased significantly in the past two years." Ms. Di, who works for a bank in Beijing, said she has followed several WeChat public account poverty alleviation product columns. "From south to north, I only buy the most seasonal things in the local area; The most recent one is bamboo shoots in Hubei, loquat in Sichuan and papaya in Hainan.
"We set up a consumer poverty alleviation counter in a chain supermarket to build a platform for the sale of poverty alleviation products and also provide convenience for consumers to purchase." Luo Sijiao, chairman of Hunan Guiyang Huikang Chain Commercial Co., Ltd., said that the overall quality of poverty alleviation products is good and the sales volume is also good. relatively stable.
In addition to individual purchases and group orders, Nongchao, agricultural schools, and farm halls are also speeding up the connection, allowing "vegetable gardens" to go directly to "vegetable dishes". The logistics department of Anhui University of Science and Technology continued to purchase rice noodle oil and vegetables from poverty-stricken areas such as Fuyang City and Shou County. By the end of November last year, the purchase amount had exceeded 7 million yuan.
Consumption poverty alleviation has opened up the production, supply and marketing chain and promoted the upgrading of the agricultural industry.
In February this year, Dong Bin, head of Guangdong Dongguan Hefu Rice Agricultural Technology Co., Ltd., together with many enterprises and institutions in Huangjiang Town, subscribed for 100,000 kg of unsaleable vegetables and thousands of poultry in Xiyue Village, Shaoguan City. Back from Shaoguan, Dong Bin brought some black tea samples, "The local villagers do not understand packaging and marketing. We are helping them redesign the packaging. The samples have come out and will be available soon. It is estimated that the expensive ones can be sold for three to five hundred yuan. Miles. "
As of April 14, the China All-China Supply and Marketing Cooperative Poverty Alleviation 832 platform has accumulated a transaction volume of 120 million yuan, bringing together more than 4,000 suppliers and covering 774 poverty-stricken counties. The person in charge of the platform told reporters that through supply and demand matching and information feedback, the platform has promoted industrial upgrading in some poor areas. For example, Shaanxi Chunhua Hekun Ecological Agriculture Company completed the purchase order of more than 70,000 yuan in just 3 days. "Enterprises have increased their confidence all at once, and plan to build an exhibition and sales center in Xi'an this year to assist suppliers in poor counties in Shaanxi through government procurement policies to drive more farmers to a larger market."
"It is a win-win situation to mobilize the entire society to actively build platforms and purchase products for poverty alleviation," said Wang Chunyan, deputy director of the Comprehensive Department of the Poverty Alleviation Office of the State Council. The demand of residents' consumption upgrade; on the other hand, it promotes the healthy development of the poverty alleviation industry in poor areas and ensures the increase of income for the poor.
Do not do "one-shot trading", establish a long-term mechanism of benign interaction
"Peaches made last year were crisp and sweet, but oranges made this year were sour, small, and rotten." Ms. Wang, an employee of a state-owned enterprise in Beijing, complained that the unit purchased agricultural and sideline products from counterparts in poverty-stricken counties. The quality is unstable.
"The poverty alleviation industry in poor areas is still in its infancy, and there are problems such as inadequate quality management of the breeding and breeding links, insufficient extension of the industrial chain, and insufficient increase in added value. It needs to be improved." In the final analysis, poverty alleviation is consumption, and we must respect the laws of the market and achieve a win-win situation in order to be sustainable.
——The product quality is excellent.
"Resolutely don't do a hammer sale!" Said Yuan Xuegang, secretary of the party branch and director of the village committee of Boxing Village, Yihe Town, Hekou District, Dongying City, Shandong Province. The products of the stone mill flour processing plant in Boxing Village were put on the sales platform of the provincial leading enterprise a while ago. Recently, the village also reached a cooperation with Shandong Seed Industry Group and the Provincial Academy of Agricultural Sciences. It plans to introduce new wheat varieties, and the cooperative will unify the production management The wheat produced in this way has a high yield, a lot of flour and good quality. "We are going to repeat customers, and we must rely on the quality to attract the source of the guests."
-Policy support should be given strength.
In order to promote consumer poverty alleviation and increase quality, many new and practical measures have been adopted in various places: Liaoning encourages production and operation entities in poor areas to accelerate the registration and use of geographical indication trademarks and distinctive regional signs. The cooperative has injected nearly 200 million yuan in risk compensation, and Ningxia has vigorously promoted the construction of special quality agricultural products export windows ... Many of these good experiences are worth promoting.
——The main body of the new-type agricultural business needs to do well.
"From the epidemic situation, where new-type agricultural business entities and service entities develop well, the impact of the epidemic on agricultural production is relatively small." Kong Xiangzhi, a professor at the School of Agriculture and Rural Development of Renmin University of China, said that promoting supply and demand is more efficient and effective. Closely connected, new-type agricultural business entities need to further increase their efforts to explore and maintain the market.
——The logistics and distribution system should follow up.
Experts analyze that the reason why green and high-quality agricultural products in many poor areas are prone to unsalable sales is due to the fact that the transportation distance is far away and the supporting facilities are not perfect, especially in the cold storage, logistics and distribution, lack of development, lack of funds, lack of technology, lack of Talent.
Guo Hongdong, deputy dean of the China Rural Development Research Institute of Zhejiang University and director of the Rural E-commerce Research Center, suggested that through financial and other support measures, national e-commerce and large logistics enterprises should be encouraged to carry out in-depth cooperation to ensure the supply of poverty-relief products and improve the community. Logistics distribution service efficiency.
——Farmers themselves should strengthen marketing awareness.
"To help more farmers learn to turn mobile phones into new agricultural tools, make live broadcasting into new farming activities, and data into new agricultural resources." Dai Shan, a partner of Alibaba and director of Alibaba's Agricultural Office, said that he will further explore online sales platforms Advantages, in-depth promotion of the "village broadcast plan", online and offline training of live broadcast skills for farmers in poor areas.
"What the market needs, we guide the poor people to plant." Ji Changchao, head of Hainan Zhucun Commune Modern Agricultural Technology Co., Ltd., said that every weekend or holiday, "poverty alleviation markets" around Hainan are very lively. More and more impoverished households have tasted the sweetness, saw the market prospects, and are eager to do so! "
Drawing: Shen Yiling
Yu Jingxian Hu Jingyi Yan Xu
Yu Jingxian Hu Jingyi Yan Xu