Is the market value of Internet medical giants repeatedly innovating high-profit models becoming a problem?

　　Is the market value of Internet medical giants repeatedly innovating high-profit models becoming a problem?

　　Our reporter Zhang Min

　　Recently, the National Development and Reform Commission and the Central Network Information Office jointly issued the "Implementation Plan for Promoting the Action of" Using the Cloud to Empower the Numbers to Cultivate New Economy "). The plan clearly states that" taking the National Digital Economy Innovation Development Pilot Zone as a carrier in the field of health Explore the promotion of the Internet medical medical insurance first diagnosis system and the appointment division diagnosis system. "

　　"This is the first time at the national level that the first consultation is included in Internet medical care, and support for this part of the service is included in medical insurance payment, breaking through the original national regulatory policy on Internet medical care." The relevant person in charge of Ping An Good Doctor told the "Securities Daily" reporter .

　　With the support of policies, the market value of Internet medical-related listed companies has set new highs. On April 17, the market value of Alibaba Health, a Hong Kong-listed company, has exceeded HK $ 210 billion, while the total market value of Ping Anhao, an online health consulting service platform under the Ping An Department, has exceeded HK $ 100 billion.

　　Xia Fengguang, the fund manager of the private equity fund Paifu.com, told the "Securities Daily" reporter that due to the epidemic situation, domestic support for Internet medical care is also increasing, and the focus of the capital market is also rapidly increasing.

　　Xia Fengguang told reporters that the current difficulties in the development of Internet medical care are mainly the lack of sustained profitability, and the scale and benefits are difficult to balance. The Internet is suitable for the breadth of the population, which is in line with the inclusiveness of the pharmaceutical industry, but it is in contradiction with profitability.

　　From savage growth to policy support, the epidemic is an important catalyst for the transformation of Internet medical social status and roles.

　　"The relevant national ministries and commissions published articles on February 3, February 6, February 28, March 2, March 3, and March 5 respectively, encouraging the use of Internet medicine and health models to combat the epidemic. It is very rare to release six documents within the time limit. "Previously, Yu Gang, co-founder and executive chairman of 1Pharma.com, said in an interview with a reporter from the Securities Daily.

　　It just seems that the overweight of policies has further opened up the space of Internet medical health, and the integration of Internet medical health services into medical insurance payment is expected to be normalized. "The state's licensing of Internet medicine not only provides system guarantees, but also solves industry compliance issues, which is very important."

　　The policy proposes to explore and promote the Internet medical medical insurance first diagnosis system and appointment triage system in the field of health care, which has ignited the market's attention to Internet medical care.

　　“The original policy only included some common diseases and chronic diseases for follow-up visits to be included in the scope of Internet medical services and medical insurance payment, and the implementation of the Internet medical insurance first consultation system is expected to also include the first consultation in the scope of Internet medical services and medical insurance payment. Boundaries will benefit the development of the Internet medical industry. "Introduction of the research report released by Zhongtai Securities.

　　"This is an important milestone in the development of Internet + medical care, and once again shows the strong support of the country for Internet medical services. Opening up the first consultation will further improve the Internet diagnosis and treatment services, which will benefit the development of the Internet hospital business and accelerate the penetration of Internet medical treatment in traditional healthcare. "The above-mentioned person in charge of Ping An Good Doctor told reporters.

　　"I am more optimistic about online hospitals and Internet consultations. The extension of online hospitals, ie traditional hospitals, to the Internet, can directly reduce costs and improve efficiency, facilitate patients, and integrate resources. The Internet consultation is also known as cloud Medical treatment, there are some specific diseases that are more suitable for online diagnosis, such as some diseases that need to be filmed, cloud medical can take advantage of the team of experts. "Xia Fengguang told reporters.

　　"During the epidemic, the strength of Ping An Good Doctor ’s online consultation was highly recognized by governments and the public. The number of visits to the platform reached 1.11 billion, the number of new APP registration users increased by 10 times, and the average daily consultation of new APP users was 9 Times. "The above-mentioned person in charge of Ping An Good Doctor said in an interview with a reporter from" Securities Daily ".

　　"As for the development of the market after the epidemic, it remains to be seen. Its duration and depth of impact are unknown. On the other hand, during the epidemic, Internet medical companies basically provided free diagnosis services. Whether the number of consultations can continue in the future is a question that every Internet medical company needs to think about. The key is how to maintain the high activity and retention rate of users after the tide recedes. This is what we are thinking now. And research propositions. "The above-mentioned person in charge of Ping An Good Doctor told reporters.

　　In the opinion of the industry, another major challenge for the development of Internet medical care is whether it can have a mature profit model.

　　"Because of the epidemic, a remote medical insurance card function has been launched quickly. The medical insurance online payment can be applied to the Internet medical service. Internet medical companies with experience and strength in returning to common diseases and chronic diseases will directly benefit from this Favorable policy. From a more macro perspective, this business opening is good for the entire Internet medical industry, marking that this industry has received a very large policy support. "The above-mentioned person in charge of Ping An Doctor told reporters.

　　However, in the opinion of the industry: "The Internet medical medical insurance first diagnosis system is currently only piloted in some regions, and it will take time to reach a larger area in the future."

　　Yang Ruyi, executive director of Chunshi Capital, told our reporter that the Internet medical competition is basically homogeneous, and like other model innovation industries, it is necessary to burn money. Competition becomes money-burning, it becomes flow-fighting, and it is difficult to do without large capital support. A smooth profit model may not emerge until it develops user habits and eliminates most of its peers.