China-Singapore Jingwei client, April 18 (Wei Wei) Recently, a video of beatings has attracted public attention, and the two involved are employees who are dripping and easy to raise. Netizens who watched the video ridiculed: "Are you so desperate for charity?"
The reporter from China-Singapore Jingwei learned that the staff who had beaten the water droplets had been administratively detained by the police for 14 days and imposed a fine of 500 yuan. The water drop plan told the reporter of Zhongjing Jingwei that because of a serious violation of the company's relevant regulations, Zhao suspended his work and introspected and gave him a major violation. He was notified and criticized throughout the company and deducted the full salary of the month; Zhang's management responsibilities gave him company-wide notice of criticism and deduction of wages.
In fact, this is not the first time that a serious illness crowdfunding platform has exposed beatings. What is strange to the public is that these people who are clearly helping patients raise money, but on the contrary, what kind of interest entanglement is behind "making patients"?
The storm began with "sweeping the building"
Let's review the incident first. On the evening of April 14, some netizens posted that an assault occurred at the First Hospital of Hebei Medical University on the afternoon of April 13. In the video of the video "Drip Chip Staff kicking and beating the easy staff", a man in a black vertical coat kicked a fallen blue man with his feet, the video photographer shouted: "Drip Chip Hitting people! "Some people around dissuaded," Don't hit, don't hit. "
Sources of video screenshots uploaded by netizens: Internet
In the afternoon of April 15th, Drip Chip responded to the employee beating incident, saying that after verification, the online video was not comprehensive. This incident was caused by the physical threat and slander of the employees, which led to physical conflict and fighting between the two parties.
At 6:24 pm on the 15th, Easy Chip also responded on Weibo, saying, "Protect employees, never bow to evil forces!" The statement also stated that on the morning of April 13, the employees of Dr. Chip were in the medical department of Hebei Province. The First Hospital of the University, a "disabled" attack on the head of the easy-care employee, causing serious physical and mental harm to the easy-care employee. The video was not transmitted online, it happened.
Easy Raise also directly pointed out the reason behind the assault. "It was reported that the building was swept away. It is suspected that it was done easily, so he lashed out and deliberately retaliated."
The response from the two parties to your exchanges made the beating incident fall into "Rawson Gate" for a while, and a keyword "sweeping the floor" appeared in the response, which also puzzled many netizens, why "sweeping the floor" Will both sides fight?
Sino-Singapore Jingwei client contacted Mr. Cai, an insider who knew both sides of the fight. According to his understanding, he had easily planned to recruit a fundraising consultant in the incident hospital. This consultant is a family member of the doctor, so he has a very close relationship with the hospital. The hospital is basically familiar with fundraising consultants who can easily raise funds. And the fundraising consultant of Water Drop also wants to develop a case in this hospital, so it is inevitable that there will be conflict.
He revealed that the previous friction between the two parties was not the first time. The cause of this incident was that the people who had raised the water drops were taken away by the security guards. They suspected that they were reported by the other party. Later, they directly found the person in charge of the city, and this happened. Events.
Disputes between patients in an epidemic
On December 3, 2019, a video of an undercover drip chip was exposed. The drip chip pushed staff in hospitals in more than 40 cities. They claimed to be "volunteers" and searched for help in the "sweeping" of the hospital. , Do not review the actual situation of the person seeking help, or even intentionally conceal the property condition of the person seeking help. For a time, the "raising fundraising" of the crowd-funding platform for serious illnesses was pushed to the cusp of the storm.
In just over four months, the staff of Water Drop and Easy Raise were hotly searched for the assault incident, and “sweeping the building” became the focus of the incident again.
In fact, when the fundraising platform was pushed in the hospital, beatings and various frictions occurred one after another. In November last year, some media reported that when a volunteer volunteer helped a patient, he was pulled out of the ward by a staff member and threatened with beating.
Water Drop Chip also revealed in the response to this incident that the Easy Chip team took the Water Drop Chip as an imaginary enemy and publicly posted the offensive slogan "Dry Water Drop Chip". In addition, on April 1, Shanxi Yuncheng employees A big shot; on April 12, Easily Raise Staff also destroyed the propaganda materials of the water drop.
Regarding whether the above-mentioned incidents occurred, the relevant staff said that he did not know the situation mentioned by the water droplets.
Why is there no room for two tigers in a large hospital? Mr. Cai revealed that the KPIs for the evaluation of all major illness crowdfunding platform employees are the same, which is to help patients initiate the number of cases. When a patient initiates an easy fundraising, it may not send any more.
Prior to the video released by the media, the performance evaluation of the so-called "fundraising consultant" by the crowdfunding platform was also exposed. There are local pushers in the video saying that at least 35 orders must be completed each month, and they will be eliminated if they are not completed. The local push staff also said that the monthly salary reached 14,000 yuan, calculated at 100 yuan per order, and it should receive 100 single fundraising this month.
Mr. Cai told the Sino-Singapore Jingwei client that according to the water droplet fundraising consultant he knew, if he could not reach 15 valid orders per month, he would be expelled, and the KPI for easy fundraising was relatively low, requiring the completion of 8 Valid order.
He further stated that the competition for patient cases under the epidemic was more intense than before. For example, at the beginning of April, there were more than 30 fundraising consultants in the top three hospitals in a provincial capital, and patients in front of the intensive care unit received more than 20 fundraising business cards and leaflets every day.
"It is no longer the previous incremental market, but the stock market. Before the fundraising consultants could enter the ward to sweep the building, but under the influence of the epidemic, many hospital wards were not allowed to enter, everyone can only be in the intensive care unit Patients or their families are in contact at the door or in the hallway, but the number of patients is fixed. The fundraising consultants have a task every month, and they will reject other platforms in the hospital. "The insider explained.
The person pointed out that although a complete "monopoly" is not achieved, each platform will try its best to exclude other platforms. For example, people who see competitors' platforms will call the hospital security department to let the security guard drive away .
People in the industry believe that behind the vicious competition of lax reviews and land grabs is the "traffic battle" among various publicly funded platforms. "For the Internet fundraising industry, traffic is very important. The flow space of the entire fundraising industry itself is limited. In this context, the value of high-quality traffic will appear higher. In order to get more traffic, just More people need to know the platform and publish fund-raising information on the platform. Therefore, the platform chose to hire fund-raising consultants to the hospital to promote it. "Analyst International analyst Zhang Kai told Zhongxin Jingwei client analysis .
Charity and business dilemma
In fact, the business model of crowdfunding platforms such as Water Drop and Easy Fund has been controversial. Most serious disease fundraising platforms are divided into three business segments: fundraising, mutual assistance and insurance. Their business model is to help patients raise money to obtain traffic, and then to their mutual assistance business, and then further to the insurance business, in order to collect commissions from insurance companies.
How to win more patients has become the key, so a large number of "fundraising consultants" have been recruited from major platforms. A reporter from China Jingxin Jingwei saw on a recruitment website that many fund-raising platforms such as Water Drop and Easy Group are recruiting fund-raising consultants, and the maximum salary in third-tier cities can exceed 10,000 yuan.
"We have more than 300 area managers offline, and manage more than 16,000 volunteers to cover 400-500 cities in China." Shen Peng, founder and CEO of Water Drop and Water Drop Mutual Assistance, delivered a public speech in March 2019 It is mentioned in "Our average donation cost per donation user is only 3 cents." Shen Peng said.
In his speech, he said that he must first grasp high traffic and then negotiate with insurance companies to obtain higher commissions. He also revealed that they have cooperated with more than 50 insurance companies and are the first distribution platform for health insurance of many domestic insurance companies. The average monthly premium can reach more than 200 million yuan.
Easy Raise recently also released premium data. From January to February 2020, Easy Raise's easy premium income increased nearly 10 times compared with the same period of last year. However, the specific premium data, easy to raise did not disclose.
Mr. Cai said that as far as he knows, the insurance conversion rate data of the Crowdfunding platform for serious illnesses is still "relatively good".
"The Crowdfunding Platform for Sick Diseases has been favored by many venture capitals, and there are insurance (including insurance agencies) behind it. The purpose of fundraising is mainly to drain commercial insurance, and it is difficult to achieve real public welfare. In the name of public welfare, behind it is to attract customers, which is more difficult for the public to accept. "Yang Zeyun, a teacher at the School of Management of Beijing Union University, told Sino-Singapore Jingwei client.
Sun Hongtao, Chief Physician of Cardiovascular Surgery at Fuwai Cardiovascular Hospital, said that China's charity has just started, and there are still many problems. The big illness crowdfunding platform in charity is a special existence. From a doctor's perspective, some patients do need money, and the Crowdfunding Platform for Severe Diseases can help some patients with family difficulties to raise treatment costs. There are many kind people in the world who see others have misfortunes and are willing to pay to help them, but using people's goodwill for commercial purposes, the conflict between the two will be exposed.
Sun Hongtao further pointed out that the fundraising platform cannot supervise itself, it must be supervised by a third party, or supervised by the national administrative department. Because it involves its own commercial interests, self-examination will be useless compared with its own interests. The fundraising work should be done by a more standardized foundation to ensure that every money is transparent.
In fact, crowdfunding platforms for major illnesses such as Water Drop and Easy Raise are also diluting their "charity" color. The China-Singapore Jingwei reporter noted that Water Drop has changed from the former "volunteer" to "fundraising consultant", and is also popularizing its "tool" attribute to the public.
Shen Peng once stated on Weibo that "the public still has some misunderstandings about the company and the company, some netizens understand it as a charity organization. In fact, the core essence of the company is a free Internet personal help tool for serious illnesses."
Regarding repeated exposures, the review was not strict, Shen Peng also said, "No matter how bad it is, I would like to give the water drop to a charity organization."
Water droplet fundraising also revealed that the fundraising staff repeatedly made mistakes when it was not strict. It will abandon the original performance management method based on the number of patients served, and adjust it to the pass rate of the project ’s final review, and the assessment will focus on fundraising. Process, focusing on the true compliance and service quality dimensions of the project. At the same time, an independent service supervision team was established to find and investigate the problems of feedback from different channels.
"Drip Chip did make some changes. Previously, Drip Chip recruited part-time staff on the recruitment website on a large scale. If you complete 5 orders in 3 days, you can enter the job. The salary is also very high. Now all the part-time jobs have been cancelled. In addition The audit control is also strict, and there will be a special manual audit. "The above-mentioned insider disclosed.
What kind of reflection will the fundraising platforms bring back to this beating incident? Easy to raise said that this kind of thing hurts the parties and the industry. I hope that after this incident, we can focus on business and reduce friction, and help more people who need help. Water droplets said that it will effectively strengthen the education and management of employees, and improve the education and training of employees' legal awareness. (Sino-Singapore Jingwei app)
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