Sino-Singapore Jingwei client April 11 after Haidilao, Xibei also apologized for the price increase.

Screenshot of Jia Guolong, Chairman of Xibei Catering Group

Jia Guolong, chairman of Xibei Catering Group, posted on Weibo on the morning of the 11th that the company did raise prices. From February 1st, 18 takeaway dishes in Xibeilian Noodle Village in Shanghai and surrounding cities have risen by 1-10 yuan. Starting from April 6, 25 restaurants in 12 stores in Shanghai have also risen by 1-10 yuan. The prices of dine-in meals at 374 other stores across the country have not changed.

"Your comments, I have received them. The price has risen at this time, which is not correct." Jia Guolong announced on Weibo that starting from April 11th, all the price increases of takeaway and dine-in dishes will return to January 26, 2020. Standard before closing.

"I also decided that before May 31, in 386 Xibeimen restaurants in 59 cities across the country, you can enjoy a 100 yuan and 50 yuan rebate to show your sincerity. The 50 yuan rebate can only be used next time In fact, we are also very difficult, and I hope you support the business. "Jia Guolong said.

On the afternoon of the 10th, Haidilao hot pot official Weibo issued an apology statement, responding to this previous price increase question: The price increase of Haidilao stores was the wrong decision of the company's management and hurt the interests of Haidilao customers. We are very sorry for this. As of now, the prices of food in stores in mainland China have returned to the standard before the store closed on January 26 this year.

Recently, in the face of the impact of the epidemic, some head companies in the catering industry have chosen to raise prices.

According to public reports, Xibei's takeaway menu has raised potato stewed beef to 80 yuan, while the prices of some of Hot Tea's best-selling products have increased by 2 yuan on the original basis. Some netizens posted their orders on Weibo, and Haidilao, who reopened the stove offline, quietly raised the price: over 220 yuan per capita, half of Xingwang rose from 16 yuan to 23 yuan, eight small slices; half potato slices were 13 yuan, and a piece of potato 1.5 yuan; 10 yuan per person for self-service seasoning; 7 yuan per bowl of rice; 50 yuan per plate of small crispy meat ...

According to the Securities Times, some people in the restaurant industry pointed out that Haidilao is also skillful in raising prices. If it were not individual diners who posted their bills online, consumers would not obviously feel the price increase, because Haidilao's price increase is in line with the law of PI values. The PI value is also called the purchase rate per thousand people, that is, the purchase index of commodities, the popularity of commodities, or the customer aggregation index of commodities.

For dishes with a high PI value, consumers have a very high degree of attention. Consumers can feel the slight fluctuations in prices. For dishes with a low PI value, consumers have a low degree of attention. Even if the price increases, consumers will not quickly notice . The price-increasing dishes that consumers have exposed this time, such as Xuewang, crispy meat and quail eggs, are all low-PI dishes. (Sino-Singapore Jingwei app)