Decreased sales of beers at four major companies Decline in use of restaurants April 11, 11:47
Last month, sales of beer by all four major companies declined due to the decline in use of restaurants due to the spread of the new coronavirus.
According to the announcements of each company, the sales volume of "beer-based beverages" including beer, low-malt beer and the third beer last month were 25% for Suntory, 11% for Sapporo, and Kirin compared to the same month in the previous year. Decreased by 5%. Asahi, announcing sales figures, also fell 19%.
The reason is that banquets and eating out have decreased due to self-restraint of going out due to the spread of the new coronavirus, and sales for business use to restaurants have dropped sharply.
On the other hand, Kirin, Sapporo and Asahi increased the number of third beers drunk at home, as more people spend at home.
As more and more stores are closed or shortened hours following government declarations of emergency, sales to restaurants are expected to become more severe in the future.