"Outline of" Healthy China 2030 "Plan clearly proposes to carry out the special action of" healthy bones "to improve the health literacy of the whole people, which not only indicates that people pay attention to bone health, but also means that the calcium market will usher in new growth. The data shows that the national calcium agent market will reach 20 billion in 2020, focusing on the field of imported calcium, the market scale continues to grow, and the development potential is huge. On April 9th, Euromonitor International, the world's authoritative investigation agency, issued the United States Di Qiao certification of "the first domestic calcium supplement market for four consecutive years". The United States Di Qiao, who has been cultivating China for 20 years, breaks through the imported calcium market with professional products and stands out from hundreds of imported calcium brands. While the sales were gratifying, it also gained the strength recommendation of Wei Chen, the queen of Weibo.

Driven by the favorable policies of the country, with the influence of multiple factors such as "consumption upgrade", "health-preserving fever", "national health" and other factors, the demand for calcium supplement products will continue to grow steadily, especially the imported calcium market is about to usher in an outbreak .

According to the "White Paper on China's Great Health Consumption Development in 2019", China's bone health products consumption ranks second in nutrition and health care products (including health foods, dietary supplements, etc.) in 2019. These products are common to group consumption, deep in Concerned by consumers of all ages.

The huge demand breeds a huge market. The middle-aged and elderly, pregnant / lactating women, and children are the three main forces in the calcium supplement market. With the aging of the population and the liberalization of the "two children" policy, the calcium market has also grown rapidly and has a very broad Prospects.

At the same time, the calcium agent market is also changing, and third- and fourth-tier cities will become the main force. Although the income of third- and fourth-tier cities is relatively low, consumers' purchasing desire and purchasing power are no worse than those of first- and second-tier cities. They have a demand for consumption upgrades, and access to imported consumption is more accessible. Consumers in sinking markets have unleashed strong consumer potential.

Second, the differentiation trend of calcium products is obvious. Under the change of consumer demand, sub-categories such as children's calcium, adult calcium, and pregnant women's calcium have emerged endlessly, which not only enriched the product category and maximized the satisfaction of consumer demand, but also constituted the source of motivation to stimulate the market.

The calcium market in China, which has a huge consumer group and strong consumer demand, has been favored by more and more overseas brands, and imported calcium brands from all over the world have been laid out in the Chinese market. According to Euromonitor International ’s imported calcium sales market research data, from 2016 to 2019, the domestic imported calcium supplement market has continued to expand, and the number of imported calcium supplement brands has also continued to grow.

This has an inevitable connection with the rejuvenation of mainstream consumer groups. Today, young people have become the "mainstream force" in the consumption of nutrition and health products. According to Tmall International data, among the consumption of imported nutraceuticals on Tmall International, the proportion of young people after 1980s is as high as 60%, and the proportion of post-90s is also close to 40%. Compared with domestically produced nutrition, young people are more inclined to import products.

"On the one hand, the new generation of consumers' favor for imported calcium products has stimulated market growth; at the same time, the sinking of the consumer market will further expand the imported calcium market." Zhang Yuan, vice president of Baiyang Pharmaceutical Co., Ltd., analyzes imported calcium The market trend said: "The market penetration rate of imported calcium supplements in China will increase rapidly, and the market share will increase faster than the overall calcium market, and is expected to occupy half of the country."

Although the market scale of imported calcium supplements is expanding, its development is still relatively fragmented. The number of imported calcium supplement brands exceeds 100, but the head brands are few. On April 9, the United States Di Qiao obtained the certification of "the first domestic calcium supplement market for four consecutive years" issued by Euromonitor, the world's authoritative market research organization. According to Euromonitor International ’s imported calcium sales market research data, according to the retail sales per year from 2016 to 2019, the United States Di Qiao has achieved the first domestic import calcium market for four consecutive years.

Talking about why the United States Di Qiao can stand out from hundreds of imported calcium brands, Zhang Yuan believes that "product power is fundamental." American DiQiao insists that all products are developed and produced in the United States according to FDA standards, and is always committed to providing consumers with high-quality, reassuring calcium supplement products, and providing targeted calcium supplement products for the needs of different people.

Focusing on the marketing level, the United States Di Qiao relied on Baiyang Pharmaceutical's commercialization platform to formulate a marketing strategy that conforms to the Chinese market and accurately reach consumers; in conjunction with doctors' popular science, carry out bone health education and narrow the distance between brands and consumers Shaping brand awareness, practicing social responsibility, and helping brands truly enter thousands of households in China.

The strong consumption power of China's calcium market has attracted various brands to enter the market. In the context of "consumer demand upgrade", every segment of the Chinese calcium market will explode with huge potential, especially imported calcium. The United States Di Qiao has been cultivating the Chinese market for 20 years. Starting from consumer demand, it insists on providing high-quality and reassuring calcium supplement products. In the future, it will continue to lead the imported calcium brand and create better sales.