Selling quickly and well is a challenge for any property owner. However, if the benefits of the accommodation as well as its price are obviously determining factors, the communication strategy adopted can also make a difference with potential buyers.
An imperative development
The days when you only had to describe your accommodation to receive visitors are long gone. In the era of online real estate ads, the photos of the property for sale must not only be numerous, but also of quality. Uninviting visuals quickly put off potential candidates.
It is therefore the time to clean up, to stage a cocooning atmosphere and to know how to use your smartphone to take rewarding shots, able to show the space, the brightness and the modern equipment of the accommodation. If the buyers do not buy a decoration, it should be borne in mind that they will find it much easier to project themselves in a place whose layout they appreciate. Without undertaking major work, it is therefore wise to repaint the old walls and store in the garage the large rustic furniture.
Mass dissemination
It is not enough to make a beautiful presentation of your property, you still have to distribute it in an optimal way. Besides the websites of real estate agencies, online classified ads platforms were previously the benchmark in this area. But now, social networks are driving sales.
While Facebook offers groups and pages dedicated to the sector, Instagram is playing the design card. In the same way as photos of holidays or dinners in a restaurant, photos of the living room or bedroom are exposed on the social platform with almost no text. The photo is enough to attract the eye to encourage following the link leading to the ad.
The marketing technique is effective, and real estate agencies use it. More and more professionals are posting advantageous visuals to reach as many people as possible and sell the goods for which they are responsible more quickly. Instagram has thus become the new online storefront for many brands in the sector.
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