China News Service, April 9th, 8th, Kuaishou Big Data Research Institute released a long data map-"Wuhan Restart", reviewing the 1814 hours from the closure of the city to the unblocking of Wuhan users from the perspective of a short video platform.
As we all know, the use of short video platforms during the epidemic has increased greatly, and short videos and live broadcasts have played a unique role in obtaining information and enriching life. By analyzing the relevant data, people's life trajectory can be restored, and more ordinary people's stories can be seen.
The cumulative active number of people in Wuhan is nearly 85 million
The report shows that from January 23 to March 31, the cumulative number of active people in the Wuhan area on the Kuaishou platform was nearly 85 million. After the closure of Wuhan on January 23, 73% of the users who went to Wuhan came from other regions in Hubei Province. In addition, Kuaishou Platform's top 11 user source provinces in Wuhan, in addition to Hubei, are Henan, Hunan, Anhui, Shaanxi, Hebei, Guangdong, Shandong, Liaoning, Jiangsu and Heilongjiang.
In the comments issued by Wuhan users, "tribute" is the word that appears most often with "medical staff". In addition, Wuhan users also sent 2 million refueling and 3 million support in the comments. "Hero epidemic heroes", "Thank you", "Waiting for you to return home", etc. are also keywords for high-frequency reviews.
Fast hand audio and video live broadcast technology: let nearly 40 million people in Tsinghua Yu classroom online class
Since the nationwide implementation of "no-stop classes", Kuaishou has become the exclusive live broadcast technology cooperation platform for Tsinghua Rain Classroom. According to the report, from February 3 to April 8 at 0:00, nearly 40 million people across the country conducted nearly 1 million live audio and video broadcasts on the Rain Classroom platform, including nearly 14,000 live broadcasts in Wuhan. Quick hands provide technical support for teachers and students across the country to successfully carry out online courses, so that knowledge can be spread to all students through geographical barriers.
At present, there are more than 640,000 users in the Wuhan area of Rain Classroom. During the epidemic, 400,000 new users were added. Teachers and students "did not drop a lesson" and lived nearly 14,000 times. Huazhong Agricultural University, located in Wuhan, during the epidemic, 447 teachers and 12,186 students across the country conducted a total of 2467 live broadcasts in Tsinghua Yu Classroom.
Wuhan recovery: the number of check-in cards at buffet restaurants increased by 118% month-on-month
The resurgence of Wuhan is also reflected in the increasing popularity in the streets.
The report mentions a set of month-on-month growth data for offline users' dining outlets and shopping venues in Wuhan in March. It can fully feel that Wuhan users are "all wanting" food and shopping after a long-term home. The number of check-in cards at buffet restaurants that can eat a variety of foods at a time increased by 118% month-on-month, and the number of check-in cards for commercial pedestrian streets with a rich selection of "buy, buy, and buy" increased by 80%. In addition, the number of barbecues and cold drinks increased by more than 60% sequentially, cosmetics increased by 50%, and apparel, shoes and bags also increased by 45%.
The report also announced a group of Wuhan attractions that saw the largest number of cards in March, including Wuhan Yangtze River Bridge, Wuchang River Beach, Jianghan Road Pedestrian Street, Chuhe Han Street, Yellow Crane Tower, Hanzheng Street and Wuhan University.
Looking back on the day from the closure of the city to the eve of the unblocking, the focus of Wuhan users has also shifted. The number of searches for "mask / pneumonia" showed a downward trend, and was exceeded by the number of searches for "resuming work / starting school" in mid-February. In addition, the short video production and consumption preferences of Wuhan users present an interesting difference: among the videos uploaded by Wuhan quick hands users, the number of videos of "game" and "secondary" content increased the fastest; in the early days of the home, the "food" video playback After the epidemic has stabilized, Wuhan users prefer to watch beauty videos, as if they are ready to go out completely after unblocking.
At 0:00 on April 8th, Wuhan officially ushered in the closure after 1814 hours in the closure of the city. Spring is still present, and the city is gradually revitalizing. Just like a quick user message: "When the epidemic has passed, go to the place you want to go, taste the things you want to eat, and love the person you haven't had time to love yet!"