China News Service, April 9th, Wuhan was unblocked for one day. Although the flow of people on the street has not yet been restored, the "Yunshang Business District" has been lively. According to data from Alipay's digital life platform, Wuhan's food, beverage, entertainment, shopping and leisure activities were moved to the Alipay App in just one day, attracting more than 100 million passengers.
Not only that, in the past half month, over 3 million merchants in 12 cities across the country have moved discounts, pre-sales, and explosions to Alipay “Urban Life Week”, providing consumers with more than 40 million discounts. Driving consumption exceeded 600 million yuan.
At present, offline and physical resumption of production are receiving much attention, but after the epidemic test, in addition to offline and orderly resumption of business, merchants pay more attention to online digital operations, and even Alipay's "cloud stall" is also a strange move. Catering businesses Dixie and Naixue ’s tea not only used small programs to issue coupons, but also brought the goods into the live broadcast room. Using the live broadcast, Naixue ’s 140,000 cups of milk tea were sold out in 3 seconds. Dixie sold 80,000 chicken legs, quite As sales increased by 3.4 times. According to word-of-mouth data on Alipay's digital life platform, more than 600 brands such as Lao Niangjiu and Manji Dessert have achieved over 1000% growth in dine-in consumption through cloud promotion.
In addition, the pre-sale model is also very popular. For example, movie tickets. Although the offline cinema has not officially opened for business, it has long been remembered by the audience. "Chinese movie refueling" has been searched on Alipay more than 32. Ten thousand times. More than 400 movie theaters across the country launched pre-sale tickets with an extremely long write-off period on Alipay, locking in nearly 5 million box office in advance, injecting a trace of confidence into the post-epidemic business recovery.
Some participating merchants said: “The effect of trying to use digital tools for online marketing during the epidemic is very good. Alipay is a national-level App, and the advantages of centralized operation flow are obvious. At present, mass consumption is recovering. On the one hand, the Alipay platform is used to give consumers a special period of time. Provide convenience, but also harvest new digital development. "For consumers, online cloud shopping is not only fashionable, but also safer and more convenient during the epidemic period.
It is understood that "City Life Week" is a cloud shopping festival initiated by Alipay, mainly for offline service industry merchants to set up online operations. This is also the first time Alipay has announced its upgrade to an open platform for digital life, helping the transformation of the service industry. A big move. After the activities of 12 cities including Beijing, Shanghai and Hangzhou, Wuhan has been launched.
Alipay said that it will continue to increase its openness this year and move more “Wuhan” to Alipay. The seven major measures to promote the digital transformation of the service industry will unite service providers to arm 5 million offline stores nationwide with digitalization. Through digital cashier assistants, card and coupon marketing, flower chanting installment, home service, etc., it has brought billions of user exposure to at least 5 million offline stores.