Xinhua News Agency, Guangzhou, April 6th (Reporter Yang Shuxin and Mao Yizhu) You can “punch in” popular restaurants without queuing; seafood can be delivered to your home without running the market. Recently, non-contact delivery of catering takeaways has brought the catering industry that had been hit by the epidemic back to life.

"No contact" makes takeaway more popular

Both want to taste the food of popular restaurants, but do not want to take the risk to go out. During the epidemic, Ms. Liu, who lives in Haidian District, Beijing, will check the contactless delivery service in the order note.

"The attached card contains the names of the producer, packer, and delivery person and the body temperature of the day. The merchant also gave some disinfectant wipes, which made people feel safe and secure." Ms. Liu said.

During the epidemic, many places initiated emergency response, banned restaurants from eating, and reduced the risk of gathering. At the same time, some takeaway platforms and merchants have introduced contactless distribution to minimize the risk of meals and reduce the economic losses caused by the closure of stores.

Stopping the dine-in business, the purchased ingredients cannot be processed, employees' salaries and store rents will be paid, and the cost of the catering enterprises will remain high for a while. Miss Wen, the owner of a small boutique dessert shop in Haizhu District, Guangzhou, said: "If you don't open the door, you will waste more than 3,000 yuan every day, which is a big expense for small shops like ours."

"During the ban on dine-in, the stores lost an average of several million yuan per month." Zheng Boqi, the online operations director of Sichuan Hotpot Dalongyi, told reporters.

The 140-year-old Guangzhou restaurant company Tao Taoju originally set the development strategy as dine-in only. Now, this century-old restaurant has also been pushed online by the "invisible hand" to start takeaway business.

According to reports, on the first day of online takeout, Taotaoju's 17 branches received a total of only 143 takeaway orders, but as the store takeaways entered the right track, "explosions" appeared in all gate stores. Tao Taoju's background data shows that the consumption ability of takeaway guests is almost the same as that of dine-in food. The consumption of each store in Guangzhou is about 130 yuan.

In addition, large-scale dinner chain brands such as Xibei, Haidilao, Wangshun Pavilion, and Jingweizhai have also successively boarded takeaway trains. According to Meituan data, since the resumption of work, the volume and order volume of catering takeaways in major cities across the country have shown a substantial increase, with Shenzhen, Guangzhou, and Beijing taking out the top three total takeaway orders. Before more than 30% of merchants in the country surpassed the epidemic, the catering industry recovered faster through takeaway platforms.

"Full-category takeaway" emerges

In addition to food delivery, "contactless delivery" online shopping for fresh food avoids the risk of entering and leaving the traditional meat and vegetable market, and has become a popular consumption model for consumers.

Data show that during the Spring Festival, orders from major fresh e-commerce companies have increased significantly. The online traffic in Hema Xiansheng stores was 2.8 times that of the same period last year, and it was more than double the peak consumption before the holiday. From January 20 to February 28, the overall sales of JD Fresh were nearly 130,000 tons, and the national vegetable turnover increased by 274% year-on-year.

Since the outbreak, Ms. Huang, who lives in Baiyun District of Guangzhou City, has never been to a physical supermarket. "In the past, I might order fresh delivery two or three times a month, and buy it once or two days during the Spring Festival. Although the price is higher than the market It's more expensive, but it makes me more at ease. "

In Dongguan, Guangdong, Jingdong Youjia Shop cooperated with Tianfu Convenience Store to launch community group purchases to meet the needs of community residents to buy fresh ingredients. Users purchase goods through the Jingdong Youjia Shop Mini Program and pick up directly at Tianfu Convenience Store the next day. As of February 17, the orders for meat and poultry commodities from Youjiapu increased by 110% compared with the first day of the group opening.

"Help me go to the pharmacy to buy some alcohol and disinfect the kind." "Thick thick socks for girls. If you have cute ones, buy cute ones." Recently, the hungry rider Li Tian saw a variety of demands in the order notes. Many consumers use take-out platforms to purchase daily necessities, medicines, etc., and full-scale take-outs have emerged in extraordinary times.

Can the "Takeaway Economy" last?

Will the non-contact delivery disappear after the outbreak? Can the “Takeaway Economy” continue the growth trend?

Pan Helin, Executive Dean of the Digital Economic Research Institute of Zhongnan University of Economics and Law, believes that the "takeaway economy" that bucked the trend during the epidemic brought new users, let more consumers understand the new format, and accelerate the supply chain system and logistics system. mature. But after the traffic fades, the existing problems in the industry may affect the future development.

"The public's habit of nurturing public safety issues has become the driving force for the continuous development of the contactless format, but it still needs to improve infrastructure, especially the construction of cold chain logistics." Pan Helin said, "Only the format of community group purchases is growing. Only when you are mature can you really keep the users left during the epidemic and continue to strive for new users. "

Lai Youwei, president of the Meituan Research Institute, believes that the "Takeaway Economy" model represented by contactless distribution conforms to the general trend of service consumption development. After the epidemic, it should be "two-wheel drive" with traditional service methods to become stable and promote The new grasp of consumption.

Wang Jing, the person in charge of 7FRESH, an offline fresh supermarket, said: "Dangers and opportunities coexist forever. This epidemic may become an inflection point for retail development. More people are used to online consumption, and more companies are aware of the omni-channel development trend. "

It is worth noting that the current contactless distribution is still lacking relevant standards and supporting construction. At the entrance of some communities, goods are stalled and piled up everywhere, and management is chaotic.

Lai Youwei believes that in the long term, contactless distribution needs to do top-level design, formulate relevant service standards, and build contactless service infrastructure and supporting platforms.