Offline upgrade and transformation, how to start the online live-charged B & B industry better (Holiday observation)
During the epidemic, the travel industry has been hit hard. As the epidemic prevention and control situation continues to improve, the cultural and tourism industry is gradually returning to production in an orderly manner.
In this manuscript, we focus on country houses.
--editor
Flowers blooming by the road, sniffing flowers under the trees. Suddenly a gust of wind blew past, and the mischievous petals fell on the flower-watcher's shoulder. Zheng Yunfang, the owner of the bed and breakfast who was busy in the yard, laughed.
Because of the epidemic, 585 country houses in Shuikou Township, Jiuxing Town, Changxing County, Huzhou City, Zhejiang Province were deserted. Recently, the reporter visited the local area and found that as the epidemic prevention and control situation continued to improve, the homestay owners have taken action.
Action
Do a solid job of epidemic prevention
Renovation to improve quality
Zheng Yunfang was busy in the yard early in the morning.
Clean up the road to the home and build a new fence wall; knock off the concrete floor and replace it with bricks; then build a new rockery and put on new green plants ... After a period of renovations during the closure period, the quality of Zheng Yunfang ’s homestay It has improved a lot.
Also early in the morning, after busy with room maintenance and disinfection, Wu Xiaojun, the owner of Hengyige B & B in Hengdian, Dongyang City, Jinhua, did not stop. "The guest is drunk in the pot full of spring, waiting for the king to come on the tea seat ..." With a poem recitation, he started to wander around the house with his mobile phone. Take photos, record videos, edit clips, and upload short videos to major network platforms. Through the Internet to promote his homestay, Wu Xiaojun is preparing for the homestay to resume work.
Relevant government departments around the country have also taken action.
In Huzhou, since February, Shuikou Township, Changxing County, has launched the renovation and improvement of the beautiful courtyard of the country house. The Shuikou Township Ecotourism Office has set up six working groups to visit the households door-to-door to carry out homestay environmental remediation and upgrade supporting inspections and guidance for the owners. In addition, Shuikou Township has introduced an incentive policy: country houses that meet the relevant requirements of the remediation improvement plan and pass the acceptance before March 31 can receive free insurance for the resumption of the homestay during the epidemic, and anti-epidemic materials such as masks and warmth guns; Those who are qualified will be postponed.
In Lishui, the Agricultural and Rural Bureau of Qingyuan County opened a "homestay air classroom" for 284 farmhouse owners, including anti-epidemic measures, use of "health codes", disinfection, personal protection and other content. At the same time, in response to some of the capital turnover problems of the homestay, the county rural commercial bank gave preferential loan interest rates for the first and renewed loans of the farmhouse homestay industry, which was well received by the homestay owners.
Question
Simpler business structure
Security details need attention
During the epidemic, there were fewer tourists, and the original booming industrial format came to a halt, but it also exposed some hidden problems, giving the homestay owners and relevant departments the opportunity to reflect.
"In the past, the structure of homestay development was still too simple. Many people's income depends on the homestay. Once affected, the life will be sad." The head of the Shuikou Township Government introduced.
How to solve this problem? During the epidemic, Hu Yan, the proprietor of Yukai Farmhouse in Guzhu Village, Shuikou Township, explored a new way to sell soil goods online.
Cutting bamboo shoots, weighing and bagging, packing boxes ... Early on March 24, Hu Yan was busy. "Today I will send 10 native chickens to customers in Shanghai." Hu Yan introduced, "Due to the good reputation that I had accumulated among tourists when I opened the bed and breakfast, my agricultural e-commerce business has also started."
It used to sell scenery offline, but now sell products online. According to incomplete statistics, nearly half of the country houses in Shuikou Township have launched online sales of agricultural products, and recently issued more than 1,000 online orders every day. At present, nearly one-third of farmhouses sell some local products online, and some of their profits have been recovered.
The core accommodation conditions of the homestay are also worthy of attention. In Qingshui, Lishui, a safety and fire safety inspection for farmhouses and homestays was recently launched. During the inspection, some problems were discovered one after another. When the average passenger is full, the details of these facilities are often not comprehensive. In order to eliminate hidden dangers, Qingyuan County has jointly established a service group with the industrial, commercial, firefighting, and electric power departments to carry out item-by-item investigation of hidden dangers in the disinfection, firefighting, and electricity use of homestays. Afterwards, on-site maintenance, "nail scan code verification", and provision of "electric housekeeper" for the homestay will also be carried out in many places.
Warm up
Live streaming to boost confidence
Country tour is about to be ready
In order to promote the gradual and orderly recovery of the homestay industry, the Zhejiang Provincial Department of Agriculture and Rural Affairs and other departments recently issued a joint notice to speed up the orderly recovery of rural leisure tourism and minimize the impact of the epidemic on rural development and farmers' income increase.
How to promote the homestay industry to recover as soon as possible?
In Dongyang, many homestays are actively participating in the “Spring Tour to Jinhua” organized by Jinhua City. Jin Lingxiao, head of the planning and construction section of the Dongyang Municipal Culture, Radio, Film, Television, Tourism and Sports Bureau, said that the city is currently gathering local media to increase the promotion of special topics such as grade homestays, boutique homestays, and homestay gathering villages. Activities such as sending operas to the countryside are also gradually starting.
"In just one week, we have received more than 800 online pre-sale orders, and we are full of confidence in future development!" Said Lin Bifu, the owner of "Go Wild" B & B in Jinshuitan Town, Yunhe County, Lishui City.
Recently, the town is organizing the owners of the homestay to actively develop new dishes, and at the same time shoot short videos for online display. Making short videos and giving speeches on mobile phones ... Although Lin Bifu is still a little nervous, he already has many plans. "In professional terms, I call it live streaming and raising" fans "to accumulate energy." Lin Bifu said. At the moment, he has already started a cloud live broadcast on the Douyin platform, showing the characteristics of the B & B and the surrounding scenery. "I have fully warmed up the tourism recovery."
In order to boost the confidence of cultural tourism consumption, the Zhejiang Provincial Department of Culture and Tourism has recently issued a "Notice on the" Package "Initiative to Promote Cultural Tourism Consumption during the May 1st and Dragon Boat Festival Holidays". At the same time, Zhejiang is planning to launch the "Village Health Tour" theme activity, and will launch a number of different types of rural tourism routes such as ancient road tours, bed and breakfast tours, and flower viewing tours.
At present, rural tourism around Zhejiang is gradually recovering. According to the statistics of the Zhejiang Provincial Department of Culture and Tourism, as of March 24, the opening rate of A-level scenic spots in Zhejiang reached 83.6%, and the resumption of production of bed and breakfasts exceeded 80%.
Fang Min