Hundreds of companies, including Spanish companies such as Zara, El Corte Inglés or Telefónica, have temporarily modified their logo to draw attention to the population of the importance of respecting the two-meter safety distance to prevent contagion by coronavirus.
It is a campaign that has gone viral and has been baptized under the name # The200Challenge. It has been promoted by the Shackleton agency. Companies from all sectors have joined the challenge, such as commerce (Zara, El Corte Inglés, Decathlon ...), telecommunications (Telefónica), banking, airlines or restaurants (Vips ...).
The slogan that companies proclaim under their logos is "respecting social distancing but staying closer than ever", (respecting social distancing but being closer than ever).
All have modified their logo, increasing the space between the letters of their brand, to highlight the importance of maintaining these two meters as a safety distance that is required to be maintained to avoid contagion. More than 350 companies in 22 countries have already joined this campaign.
According to the criteria of The Trust Project
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