China News Network Urumqi, April 4 (Reporter Tao Shuanke) Xinjiang 2020 video conference on grain and material reserves work was held on the 3rd. The reporter was informed that the Xinjiang regional brand "Xinjiang Flour" will be put into use. "Xinjiang Flour" will become a beautiful business card in Xinjiang's grain field and go out of the domestic and foreign markets.
At present, the construction of public brands in the grain area is in the ascendant, and regional brands such as "Jilin Rice" and "Shanxi Xiaomi" are constantly emerging in the market, becoming an important driving force for promoting regional economic development. The Xinjiang Grain Competent Authority combined with the advantages of Xinjiang Flour, integrated the flour brand resources in Xinjiang, aimed at the mid-to-high-end flour consumption market inside and outside Xinjiang, and carried out the construction of the “Xinjiang Flour” regional brand to increase the premium of the Xinjiang Flour brand and drive the development of the overall industrial chain.
According to reports, Xinjiang wheat has the advantages of sufficient light time, large temperature difference between day and night, long growth cycle, low industrial pollution and other resources. The processed flour has the characteristics of rich wheat aroma and smooth and smooth energy. After extensive research and full demonstration, the government , Industry associations, and companies work together to create regional brands, help companies increase brand value, expand sales channels, and meet the needs of urban and rural residents for consumption upgrades.
Since the beginning of this year, the Xinjiang Grain and Material Reserve Bureau and the Xinjiang Grain Industry Association have taken the "five one" action as the starting point, namely: formulating a set of "Xinjiang Flour" standards, carrying out a series of "Xinjiang Flour" promotional activities, and registering a " "Xinjiang Flour" collective trademark, forming a "Xinjiang Flour" industry alliance, and actively creating a "Xinjiang Flour" regional brand. At present, the “Xinjiang Flour” propaganda film has been continuously broadcasted at major airports in Xinjiang and outdoor large screens in Urumqi. The “Xinjiang Flour” logo has been reviewed and approved by the State Trademark Office, and the Xinjiang Flour Industry Alliance has been established. "Group standards have been formulated.
The Xinjiang Food Industry Association will authorize the relevant enterprises of the Xinjiang Flour Industry Alliance to use the "Xinjiang Flour" logo, and at the same time, through strengthening brand supervision, strict implementation of standards, and increasing publicity efforts, strive to make the "Xinjiang Flour" regional brand into the gold word of Xinjiang agricultural products. sign.
Flour processing enterprises that join the "Xinjiang Flour" Industry Alliance must have certain influence in the Xinjiang flour processing industry and belong to the national or autonomous region-level agricultural industrialization leading enterprises, and meet the annual wheat processing volume of not less than 80,000 tons and annual flour sales The quantity is not less than 60,000 tons and other conditions, and the product authorized to use the "Xinjiang Flour" geographical indication collective trademark should be a mid-to-high-end flour product produced by the enterprise with strong quality advantages and market growth potential. (Finish)