Guangxi: Leading cadres broadcast live goods to promote consumption
"If you want to live to ninety-nine, go to Hechi often."
"Nanning Wokan has a thin and thick skin, sweet and juicy, it melts at the entrance, buy it and buy it!"
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In the past few days, dozens of leading cadres in 14 prefecture-level cities in Guangxi have entered the live webcast room, enthusiastically recommending more than 60 most representative local products, and promoting them with a minimum of 50% off, which has triggered a wave of consumption.
At present, how to promote both epidemic prevention and control and economic development? Continuous innovation and frequent measures in Guangxi. Coinciding with the common “March 3” festival of all ethnic groups in the south, Guangxi has moved the annual “Zhuang Nationality March 38th Carnival Carnival” event to the Internet and opened the “Magnificent Guangxi March March Heartwarming Life Festival” A series of activities, together with Alibaba, to promote the digital transformation of the industry and promote consumer replenishment. In this context, leading cadres from all over the world have entered the live broadcast room, introduced local products to the people of the country, and promoted the marketing of good goods throughout Guangxi.
In the live broadcast room, Nanning wokan, Liuzhou snail powder, Guilin rice noodles, Baise mango, Wuzhou Liubao tea, Beihai sea duck eggs, Pubei wild tea, Yulin passion fruit, etc. “Masterpieces” from all over the place appeared and competed. As of now, each of the 14 prefecture-level cities in the region has a deputy mayor to promote and promote the city in which it is located, and another 40 county-level leaders have promoted local specialty agricultural products through live broadcast.
In order to attract consumers to “crowd around” and promote order purchase, in addition to featured language introductions, some leaders also perform talent shows to add fun to the live broadcast room. Zhong Jianbing, deputy head of Fengshan County, recommends camellia oil, walnuts, and passion fruit in national clothes. Two deputy heads of Tiandong County cited the song "Songs are like spring river waters." Netizens sang and Lu Sheng performed to cheer on, and netizens drew praises and placed orders.
In fact, many leaders have entered the live broadcast room for the first time, but have achieved unexpected results. Through this live broadcast "first show", Zhong Jianbing realized the great potential of online consumption, and felt that similar events should be held in the future. He said: "Government officials' help to bring live goods to farmers is not only an innovation of work ideas, but also the fulfillment of their own work." The Standing Committee of Tian'e County Committee, Minister of Propaganda Department, and Deputy County Magistrate, who has more than 7 years of experience as an official in the Internet. Liang Changwang believes that through the Internet, officials can better understand the true demands of the masses, which not only narrows the relationship between cadres and the masses, but also facilitates decision-making and governance. "Leading cadres touch the net and make bold appearances and endorsements for the benefit of ordinary people. This is a mode with lower costs and more benefits for ordinary people." Liang Changwang said.
(Reporter Nanning, April 1st, by reporter Li Shiwen, correspondent of the newspaper Zhou Shixing)