Xinhua News Agency, Xi'an, April 1st Topic: "Shangyun goes online" for agricultural products to help "anti-epidemic and aid agriculture" in western mountainous areas

Xinhua News Agency reporter Xue Tian

Declining demand, decreasing orders, and obstructed logistics ... Sudden epidemics have caused slow-selling agricultural products in many parts of the country. Affected by the epidemic, in Shaanxi, which has just achieved poverty alleviation in Shaanxi Province, mountainous people are still facing considerable pressure to increase their income. But it is worth rejoicing that more and more agricultural products are actively "on the cloud" by means of network platforms, and are gradually expanding traditional sales channels to continue to help "anti-epidemic agriculture" in western mountainous areas.

County magistrates promote "tea gardens on the cloud"

Not long ago, Chen Lian, the mayor of Ziyang County, Shaanxi Province, became a "net red". In the tea garden located in Yingliang Village, Xiangyang Town, Ziyang County, Chen Lian took the young buds in front of the camera and lightly drank the tea soup. He faced netizens directly through the Internet platform and introduced the local specialty Ziyang selenium-rich tea.

As a famous tea industry county, as of the end of 2019, the tea plantation area of ​​Ziyang County reached 240,000 acres, with an annual output of 7,538 tons of tea, and the comprehensive output value of tea was 4.34 billion yuan. 120,000 farmers also became rich because of tea.

Around the Qingming Festival, it was the peak season for the production and sales of Ziyang tea. However, due to the epidemic, the number of merchants decreased and the traditional supply and sales channels contracted. In order to avoid the problem of unsalable spring tea, "Shangyun Internet" has become the best choice in the local area.

"Through the vigorous promotion of multiple e-commerce platforms, tea sales throughout the county have not been affected much." Said Nie Wang, chairman of Ziyang Tea Development Co., Ltd. "At the same time through the combination of cultural and tourism, we launched the 'cloud Shangshang Tea Garden 'Yunshang Tea' also received a net-friendly review, which has played a positive role in driving local tea sales. "

With the blessing of the Internet, this year's spring tea opening activity in Ziyang was launched as scheduled. Coincident with the weekend, many merchants still come to buy. Xie Zhiai, who has operated a tea garden for 30 years, told reporters that thanks to the "tea garden on the cloud", her family's "Ming Qian New Tea" was not worried about selling. "At most, it can sell more than 200,000 yuan a day." Xie Zhiai said.

"Scan the QR code" to solve the "big problem of slow sales"

It has been three years since Veteran Yang Kun returned to his hometown of Zhouzhi County, Shaanxi Province, and currently runs a fruit company that sells kiwi fruit in Shangjie Village, Louguan Town. "As a company, in fact, everyone believes me, let me help sell the kiwi fruit as soon as possible." Yang Kun said.

Zhouzhi County has a kiwi planting area of ​​432,000 mu, an annual output of 530,000 tons, a total output value of more than 5.3 billion yuan, and per capita income in the fruit area has exceeded 10,000 yuan.

"It was originally the peak season for fruit consumption around the Spring Festival. According to previous calculations, we were able to sell at least 500,000 pounds of fruit. But this year's situation is special. No one bought it. No one collected it. After seeing the QR code of the “Pest Control Area for Epidemic Prevention and Aid” on the multi-platform platform, scanning the code and filling in the slow-selling information, after communicating with the customer service staff, there was a fast sales channel of his own.

The sale of "on the Internet on the cloud" made Yang Kun's kiwi change from slow-moving to selling. After the logistics resumed on February 20, Yang Kun's kiwi could maintain a daily shipment of 20,000 orders and 50,000 kg. For a month, the trucks in front of the warehouse kept flowing, and the surrounding fruit farmers were hired to become packers, adding another income to Yang Kun's company.

With the power of the e-commerce platform, the local kiwi slow-moving problem has been rapidly resolved. Zhouzhi County has also organized Love Kiwi for many times to support Hubei for free.

Deep mountain mushrooms sell well

Liu Daohua is the party branch secretary of Yangqiao Village, Qingyouhe Town, Shangnan County, Shaanxi Province, and the chairman of the village collective cooperatives. Recently, his happiest thing is that the cooperatives in the village have won the “Most Number One in China” on the e-commerce platform for more than a month.

After the epidemic came, an e-commerce platform proactively docked cooperatives and provided multiple sales methods, which also greatly reduced the impact of the epidemic on farmers in Qinba mountainous areas. Liu Daohua told reporters that the freshly picked fresh mushrooms were selling well online, but the logistics was not smooth under the epidemic, and the village restored some of the shiitake mushrooms to make dry goods, which were also sold through the e-commerce platform.

"The network has made our products more diverse and our sales channels more flexible. After resumption of work, fresh mushrooms were re-supplied and they were immediately in short supply online. At present, we have sold more than 50,000 kilograms and sold two-thirds of the whole town's mushrooms . "Liu Daohua is proud of sales.

According to the Pinduoduo platform statistics, through the "anti-epidemic and agricultural support" model, the total order of agricultural products in Shaanxi, led by apples and kiwis, increased by 132% compared with the same period last year. In addition, agricultural products such as tea, mushrooms, and walnuts in southern Shaanxi, sweet potatoes and crisp pears in Guanzhong, and dog head dates in northern Shaanxi are also well received by consumers. As of March 25, agricultural products sold by Shaanxi merchants accounted for 10.2% of the total platform.

"This is located in the hinterland of Qinba Mountain. The mountains are deep and the mountains can be sold to the number one in the country. This shows that the agricultural products 'Shangyun Internet' is 'the wine is not afraid of the alleys'." Although there is an epidemic this year, I can also take everyone to a new level of income by selling mountain products online. "