The new crown pneumonia epidemic struck, and the country's accommodation industry suffered a lot, becoming one of the most damaged industries. A report jointly released by the China Hotel Association and Universe shows that in the first two months of 2020, hotel and guesthouse accommodation and other accommodation companies lost more than 67 billion yuan in turnover, and rental apartments lost about 700 million yuan.
While causing heavy damage to the industry, the epidemic has exposed the industry to many issues that it is easy to overlook. In the eyes of many in the industry, this is both a crisis and an opportunity. It is believed that the epidemic will push the industry model to seek transformative breakthroughs, including accelerating digital transformation, building green restaurants, strengthening emergency management, and implementing chain development.
Accelerating digital transformation will become a new direction for high-quality development of accommodation companies. The epidemic has exacerbated the operating pressure of the accommodation industry, prompting the industry to think about how to further reduce operating costs, and promoting digital management is a practical path. Through digital application and development, the intelligent, online, and unmanned customer service of accommodation companies will be greatly enhanced.
At the same time, with the upgrading of the concept of assured, safe and healthy accommodation consumption, green restaurants will be favored by consumers. From the comparison of the damage of green restaurants and non-green restaurants, the year-on-year decline in the total turnover of green restaurants from January to February was smaller than that of non-green restaurants by about 5.75 percentage points, which greatly reflects the advantages brought by the "green" work. Among the companies surveyed, more than 85% of non-green hotel companies said they would like to join the "creating green" work after the epidemic, to improve the level of green service capabilities and emergency management.
In addition, the outbreak revealed that the accommodation industry currently lacks a comprehensive and unified emergency management mechanism. Experts suggest that accommodation companies should establish a complete "SOP Emergency Management SOP (Standard Operating Procedure) Specification" to improve green emergency capabilities, including natural disasters and emergency handling methods and procedures, to form a complete daily operation process And do a good job of employee training and drills. Qualified enterprises should set up emergency guarantee funds.
It is worth mentioning that in the future, the accommodation industry may usher in a chain and diversified commercial change. Data show that in this outbreak, the chained and branded accommodation management group relied on a sound SOP process and refined operation management mechanism, and the damage was better than that of single-occupancy properties and non-branded accommodation companies. Therefore, the epidemic will promote the reshuffle of small and medium-sized enterprises, forcing high-quality transformation of the industry, and chaining and branding will be important development directions in the future.
Our reporter Yang Zhaokui