Sino-Singapore Jingwei Client March 25 (Mr. Fu Yumei, intern Lin Yusi) On March 24, according to the official information of the Zhejiang Provincial People's Government Press Office, Zhejiang printed and issued The "Implementation Opinions on Stable Growth" mentioned that Hangzhou will be encouraged to relax the orderly restrictions on automobile purchases, formulate policies for replacing old cars with new ones, and benefit farmers from rural areas, and deepen the potential of rural automobile consumption.
According to incomplete statistics from the reporters of Sino-Singapore Jingwei, as of now, a total of seven regions have introduced policies to promote automobile consumption during the epidemic period. Stimulated by several favorable policies, will the auto market usher in an outbreak after the epidemic?
7 places introduced measures to subsidize car purchases
On March 23, the General Office of the Ministry of Commerce, the General Office of the National Development and Reform Commission, and the General Office of the National Health and Health Commission jointly issued the “Notice on Supporting the Resumption of Business of Commerce and Trade Circulation Enterprises”, stating that in order to stabilize automobile consumption, local commercial authorities must actively Promote measures such as subsidies for new car purchases, subsidies for "replacement of new cars", removal of restrictions on pickup trucks entering the city, and promotion of second-hand car convenience transactions. Organize car promotion activities. Commercial authorities in regions that implement car purchase restrictions must actively promote optimization of car purchase restrictions and stabilize And increase automobile consumption.
During the epidemic, central policies such as the above to stabilize and expand automobile consumption continued to be promulgated, and local governments actively followed up. On the afternoon of the 24th, the Sino-Singapore Jingwei client reported on the website of the Ministry of Commerce that Beijing was studying measures to stimulate automobile consumption. Among them, it was mentioned that there were many new energy vehicle demand families in Beijing that had no cars and were on the waiting range. Many more were released in the first half of the year. At 100,000 car purchase indicators; launch a high-emission old car elimination and update policy as soon as possible, set subsidies and rewards, and set time limits for car purchases; study and launch special small passenger vehicle number plates that are restricted to drive in the suburbs, and exclude them from the city's motor vehicle inventory control indicators.
Screenshot of Ministry of Commerce website
However, on the evening of the 24th, the reporter of China and Singapore Jingwei checked the website of the Ministry of Commerce again, and the article had been deleted.
According to incomplete statistics from the reporters of Sino-Singapore Jingwei, including Zhejiang, there are 7 places that have clearly introduced policies to promote automobile consumption.
In the relevant policy content, subsidized car purchase has become a popular method. For example, in Foshan, where the first promotion policy was introduced, car subsidies can be up to 5,000 yuan per vehicle; Changsha, Zhuzhou, and Xiangtan also made up to 3,000 yuan for eligible models. Vehicle subsidies; Guangzhou also gives individual consumers a comprehensive subsidy of 10,000 yuan per vehicle for new energy vehicles.
In addition, various regions are also actively promoting the consumption of "National Six" standard displacement cars. Foshan, Zhuhai, and Guangzhou have all stated that they will subsidize consumers who purchase "National Six" models.
On the 24th, Beijing's deleted documents to promote automobile consumption and the measures introduced by Zhejiang directly expressed their position on relaxing automobile purchase restrictions. Jia Xinguang, executive director of the China Automobile Dealers Association, once told the Sino-Singapore Jingwei reporter that for the cities that restrict purchases, it is more important to increase car purchases than increase subsidies.
It is reported that there are currently 8 cities in Beijing, Shanghai, Tianjin, Guangzhou, Shenzhen, Hangzhou, Chengdu, Guiyang and Hainan Province that implement the purchase restriction policy.
In response to measures to boost the car market introduced by various regions, Zhang Xiang, an automotive industry analyst, analyzed the Sino-Singapore Jingwei client: "If Changsha's policies are mainly to help local car companies. The increase in sales of local car companies will also drive demand for resumption of work. To help auto companies recover their production capacity before the epidemic as quickly as possible. Guangzhou is to help local auto dealers get rid of the financial difficulties as soon as possible and resume operations as quickly as possible. Different places have different priorities. "
Will the favorable policies stimulate the auto market to rebound?
According to data released by the China Automobile Industry Association, affected by the epidemic, national auto sales in February this year were 310,000 units, a 84% decrease from the previous month and a 79% decrease from the same period last year. This sales volume also set the lowest record since February 2004. Now, with the continuous introduction of favorable policies in many places, will the auto market rebound?
Photograph by Xin Jingwei and Fu Yumei
Wang Bin, deputy director of the Department of Market Operations of the Ministry of Commerce, pointed out that the current opening of car sales outlets and the recovery of consumers' purchase behavior are relatively slow, and car sales will be affected in the short term. However, China's automobile market has great development space and potential, and automobile consumption demand is still strong. The impact of the epidemic on the automotive industry is phased. As the epidemic is controlled and production and life are gradually restored, the compensatory consumer demand for automobiles in the later period will increase significantly.
At present, the resumption of work in the automobile market is gradually picking up. According to the survey data of the China Automobile Dealers Association on the 24th, as of 16:00 on that day, there were 142 auto dealer groups in many places across the country, involving a total of 8569 4S stores, 94.7% of store resumption, 61.7% of passenger flow recovery, 58.2% of sales efficiency, and after-sales The efficiency is 60.2%.
Zhang Xiang stated, "The automobile consumer market may usher in a rebound in late April. Now that the company is basically back to work, everyone ’s demand for travel has gradually returned to the level before the epidemic. Just in the May 1 Golden Week, everyone has travel needs and also There will be a peak in sales. "
"But there is a difficulty in the recovery process of the automobile consumer market, that is, consumers' income will be relatively affected after the epidemic, so it is necessary to promote the restoration of the employment environment as soon as possible, and to resume work and resume production, so as to ensure that consumers have the ability to buy new cars. "Said Zhang Xiang.
Pan Helin, Executive Dean of the Digital Economy Research Institute of Zhongnan University of Economics and Law, also believes that the automobile consumer market should usher in a certain rebound after the epidemic is stable, but it also depends on economic conditions. "As a large consumer product, if the overall economic environment is not optimistic, there may be a delay in consumption. However, the epidemic has also promoted another level of demand, that is, many consumers’ demand for private car travel will be stronger, for example I believe that the space for private cars is more secure. In addition, the recent policies to promote automobile consumption will also promote the rebound of the auto market to a certain extent. "
However, how long will the policy trend continue? Among the policies currently in place, Guangzhou, Changsha and other places have clearly stated the duration of the current subsidy policy, which will end within this year. Pan Helin said that it is difficult to predict long-term trends at present, but there may be related promotion policies in the next one or two years.
"In the future, in terms of specific measures to promote automobile consumption policies, we must gradually sink to the market to promote consumption and upgrades in all aspects. At the same time, we must encourage technological progress, especially the direction of automobile electrification and intelligence. If these aspects are achieved, Technical breakthroughs, the entire automotive consumer market may enter a new growth cycle. "Pan and Lin said. (Zhongxin Jingwei APP)
Zhongxin Jingwei Copyright is reserved. No unit or individual may reproduce, extract or use it in other ways without written authorization.