Preliminary data for the first quarter of 2020 showed a significant increase in the demand for shopping through websites, by consumers in the markets of the United Arab Emirates, with the viability of sustainability determined by the marketing seasons for the period connected to the end of this year.
The endless data indicate that this rise in the pace of electronic shopping, during the past two months, came from an increased awareness of the importance of such services in reducing time and effort, as well as avoiding congestion in major shopping centers.
It is noteworthy that a specialized report of the World Economic Forum, placing the UAE in the first place regionally for the e-commerce market, with an acquisition rate of approximately 40% of the total of this technical trade in the Middle East.
The infinite data, for the first months of this year, shows continuous growth in the UAE e-commerce market graph exceeding 5%, where it was strongly strengthened during the "Dubai Shopping Festival" from December 26, 2019 to February 1, 2020, and what happened in this annual season From offers and innovations by the retail business in providing smart options, in competitive offers and using smart applications.
Consumer market observatories have registered remarkable increases in e-shopping numbers in the past few weeks, characterized by consumers' preference not to shop directly from traditional shopping centers.
This preliminary data documented a group of consumer behaviors that went beyond the topic of food shopping using smart applications due to increasing awareness among consumers of the importance of these services, which now cover more than 60% of government and banking transactions.
A noticeable degree of demand for using smart channels to complete transactions through websites and smart applications provided by government agencies has been observed, a specificity that formed early, part of the Emirates vision 2021 represented in developing a global competitive economy that takes its executive scope in vital areas that include trade, communications, investment and information technology, Down to tourism, healthcare and education.
All of these services are fortified with a high degree of activation of consumer protection and government competition, which gives shopping and electronic commerce their reliability in quality and efficiency, and places them in the "golden caliber" among the 5 best global markets and economies and in their diagnosis of the nature of the UAE e-commerce system that is built on equal partnerships between the government Investors, businessmen, retailers and stakeholders, the monitoring and follow-up institutions estimate that the phenomenon of increased demand for shopping through websites by consumers in the UAE markets during the past two months has the momentum to continue Growth during 2020, in light of the consecutive marketing seasons, starting from the near Ramadan season, which is always marked by remarkable activity, until Expo 2020, which has integrated preparations with rates of growth intended to constitute a favorable shift in the forefront of the Emirates by moving from a knowledge economy to an innovative economy that E-commerce is mediated.