Finance Focus: Free Travel on the Cloud Accumulates New Tourism Potential
Xinhua News Agency, Beijing, March 10th, title: Free travel on the "cloud" accumulates new tourism potential
Xinhua News Agency reporters Yu Junjie and Chen Aiping
Since the outbreak of the new crown pneumonia, the tourism industry has been hit hard. Recently, as scenic spots outside Hubei have gradually resumed opening up, with the help of "cloud" services to achieve "free travel", travel service providers are accumulating new potential energy through a variety of online and offline linkage forms to drive the recovery of the tourism industry.
Technology empowers "cloud" travel to promote cultural and tourism integration
On March 1, the Potala Palace was webcast for the first time. In one hour, more than 1 million people entered the live broadcast room for real-time viewing, which is equivalent to the annual passenger flow of the Potala Palace in the past.
The Potala Palace has pulled out the "home" for the live broadcast, including the Golden Dome Group, which was previously closed, and the rare collection of books. "The new digital approach has created a more interactive experience," said Jew Dan, director of the Potala Palace Management Office.
Take visitors from all over the country to see the most “southern” Nanhai Museum, go through the ancient Liangzhu Museum ... Since the end of February, the line supported by Alibaba Cloud technology has been launched, the National Museum of China, the Gansu Provincial Museum, and the Suzhou Museum have welcomed 10 million online Passenger flow.
Voting to choose a showroom, see what you want to see, the popularity of the upstream line has boosted the confidence of the tourism industry. Various tourism platforms have established a big data analysis model of scenic area recovery based on user search, browsing, collection, voting and other comprehensive factors, integrated multi-channel online referrals, published creative content marketing, and gradually realized tourism popularity.
According to He Jianmin, a professor at Shanghai University of Finance and Economics, compared to entering scenic spots and museums, the "cloud viewing exhibition" and "cloud travel" require that the display should not float on the surface, but should bring new knowledge and gains to the audience. The brigade is deeply integrated. The scenic spots provide "cloud" services, and also provide a complete set of upgrade solutions for digital management and marketing for downstream and downstream lines.
Live "planting grass" comforts viewers to let off their mood
From the special restaurants in Amsterdam in the Netherlands, homestays in France to Boracay in the Philippines, from the end of February, travellers from dozens of countries and regions around the world bring hundreds of live broadcasts every day. The live broadcast community in the tourism sector has emerged.
Chen Man, head of Nanjing Huoyu Travel, is bringing his team to recruit travel anchors around the world these days. In just one week, more than 70 anchors from more than 30 countries and regions were screened and recruited. These anchors have senior local tour guides overseas, as well as international students with excellent eloquence.
"During this time, I was either doing bun buns at home, working remotely with my son 'Cloud Class', and after watching the live broadcast, I felt deeply 'The world is so big, I want to see it.' Live broadcast, select travel destinations after the epidemic.
The China Tourism Research Institute's special survey for urban and rural residents shows that 71.5% of the respondents indicated that they would go out for a stable period of time after the epidemic ended, and 20.7% said they would go out as soon as possible after the epidemic.
"This shows that the fundamentals of the market supporting the operation of the tourism economy have not changed. In the past, there was a great possibility that domestic tourism consumption would bottom out and rebound," said Dai Bin, president of the China Tourism Academy.
Users and needs lie in the hope of the tourism industry. Many travel agencies said that there are already tourists who have watched the live broadcast and can't wait to place an order to book the travel itinerary after the epidemic.
It is understood that some well-known travel brands are actively holding anchors to "carry goods". For example, two live broadcasts of an international travel agency partnering with a domestic online travel platform have completed transaction conversions of tens of millions of yuan.
Pre-sale appointments lock market and boost confidence
With the improvement of the epidemic situation, the trend of hoarding tickets for scenic spots in advance is obvious.
The reporter learned that since the end of February, the United States Mission has launched preferential pre-sale of tickets with the scenic spots, which has attracted nearly 2,000 scenic spots across the country to participate. Among them, discounted pre-sale tickets for theme parks and cultural and tourist attractions are most popular with parents and children. For example, the Oriental Pearl Radio and TV Tower Shanghai sightseeing tickets have been sold on this platform for more than 30,000 tickets.
Ms. Wang from Beijing told reporters that she had bought a parent-child package for Beijing Nangong Hot Spring Water World. "My daughter is in elementary school, and the spring outings during the special period have been cancelled. Now I have stored the tickets while I have a discount, and I will take my child around when the epidemic is over."
Pre-sale activities not only benefit consumers, but also save energy for the restoration of scenic spots. Li Shaojun, general manager of Shanghai Haichang Ocean Park, said: "The form of pre-sale can help us make accurate estimates of the post-epidemic passenger flow and prepare for the healthy and orderly opening of the park."
At present, nearly 3,000 scenic spots across the country have joined the "China Convention on Epidemic Prevention and Self-Regulation of Tourism Scenic Areas" organized by the China Tourism Scenic Areas Association. While the epidemic situation has not been relaxed, the employment and consumption of cultural tourism have recovered.
According to the convention, scenic spots will use technologies such as big data to implement network time-sharing appointments based on passenger flow. Adopt contactless ticket purchase and contactless entry to the park. After consumers purchase tickets online, they can enter the park by scanning the code, reducing the risk of cross infection caused by on-site gathering and queuing.
In early March, Ctrip also launched a tourism renaissance plan, investing 1 billion yuan in recovery funds with hundreds of global tourist destinations, and is expected to cover more than 200 million users. Pre-sale hotel-type “10,000-shop universal” products can be used for multiple hotel reservations at one purchase, and refunds expired free of charge; air tickets, vacation pre-sale can enjoy full non-destructive cancellation protection, convenient for tourists to choose travel dates.
Insiders pointed out that through product pre-sale, user orders can be locked in advance to boost tourism consumption.