The Dubai Shopping Centers Group reported that the "role and win" campaign launched by the group with the support of the Dubai Festival and Retail Establishment proved that the increase in the number of winners daily is a major incentive for shoppers, as participating shopping centers witnessed an increase in the number of shoppers during the promotional campaign period and the impact of this is positive The percentage of total sales in all participating shopping centers.
The number of winners during the campaign launched during the Dubai Shopping Festival reached 50 winners from 15 different nationalities, residents and visitors, noting that the value of the prizes reached one million dirhams.
In this context, Mr. Ahmed Al Khajah, Executive Director of the Dubai Festival and Retail Sector said: “Shoppers of all nationalities are watching the Dubai Shopping Festival season, as it provides an ideal platform for shopping malls to organize promotional campaigns and provide distinct offers on various types of merchandise to enrich the experience of shoppers. Campaigns to boost the retail sector and reward shoppers in different seasons throughout the year.