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Lingerie brand Victoria's Secret cancels world famous fashion show

2019-11-22T07:14:09.045Z

The annual fashion show of Victoria's Secret will not take place this year and there is great uncertainty about the survival of the event. CEO Stuart Burgdoerfer of the umbrella company L Brands doubts whether the fashion show fits in with the brand's marketing strategy.



The annual fashion show of Victoria's Secret will not take place this year and there is great uncertainty about the survival of the event. CEO Stuart Burgdoerfer of the umbrella company L Brands doubts whether the fashion show fits in with the brand's marketing strategy.

Every year millions of interested people watch the show worldwide, where super models, so-called Victoria's Secret Angels, enter the catwalk in various striking outfits.

However, the viewing figures have fallen in recent years. Already in May a message from L Brands CEO Les Wexner followed that the show would no longer be shown on television. Wexner himself is under attack because he would be a close friend of the deceased billionaire Jeffrey Epstein, who was prosecuted for child abuse in the United States.

The sales figures of the brand are also falling rapidly. According to Burgdoerfer, the focus is now on a marketing strategy that focuses on clearer communication with customers. "That's not possible with a fashion show," says Burgdoerfer.

Victoria's Secret managed to attract big names from the fashion and music world every year for the shows. Doutzen Kroes, Gisele Bündchen and Heidi Klum, among others, walked the catwalk. Artists such as Lady Gaga, The Weeknd and Taylor Swift performed at the fashion shows.

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Source: nunl

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