Expo 2020 Dubai will be one of the world's richest and most fascinating international solutions for innovative digital services, said Giampiero Trezi, executive director of digital services at Accenture International Solutions in the Middle East.

He added that «the management of the exhibition was keen from the beginning to provide advanced solutions and innovative visitors and exhibitors, based on the modern infrastructure developed».

Through digital partnership with Expo 2020 Dubai, Accenture has worked on several projects, including providing innovative personal experiences for visitors through data collection and analysis, in partnership with Dubai Smart, pointing to the adoption of artificial intelligence technologies, he said. «Virtual Assistant», to guide and assist visitors to the exhibition.

He revealed that the services provided to visitors will include digital screens, integrated applications, to provide information about the pavilions and facilities, and booking services remotely.

He stressed that the company worked through three stages of digital services in the exhibition, the first is the design of the experiment, and the second is the integrated applications that provide services to visitors, two phases of which 70% have been completed, while only the third stage, which is the actual operation of applications.

He said that «the company contributed to the development of the official website of the exhibition, registration portals, and show live broadcasting of events, in addition to the development of auxiliary applications».

He explained that «artificial intelligence services through the virtual assistant to guide visitors, will be in Arabic and English, and that there will be many virtual and innovative digital services that will be unveiled, and a large part of them depends on the speeds of the new technology of 5G networks, which provides tremendous speeds of data response, This contributes to the service of more than 25 million expected visitors to the exhibition ».

He pointed out that the company participated in the exhibition «Expo Milano» in Italy, but «Expo 2020 Dubai» advantage of providing modern digital services are considered the most advanced, especially after the introduction of the fifth generation technology.

Permanent center

“The company has decided to set up a permanent center for digital services innovations in the legacy of the exhibition, which will be the end of the event,” said Giampiero Trezi, Executive Director of Digital Services for the Middle East. Technologically advanced services ».