Dubai, UAE (dpa) - Three days of major discounts were launched in Dubai yesterday, which included up to 90% discounts on more than 500 brands at 2,000 retail outlets in Dubai's shopping malls.

Retail officials confirmed to Emirates Today that a large number of stores have expanded their discounts, as well as more product coverage this year than in previous sessions, noting that retailers have raised their discounts to 90%.

In detail, consumer Wael Ahmed said that it is noticeable in the current session of the effectiveness of «3 days of big discounts» is the great diversity in the offers offered in retail stores compared to the previous session, as well as covering more products and goods, and increase the percentage of discounts, pointing out that The introduction of discounts coupled with the receipt of salaries enhances shopping opportunities for consumers. Consumer retailer Samer Hussein said that some retailers had pre-empted "3 days of big discounts" with some discounts, but had increased their discounts and included offers as the deals kicked off. He stressed that the current reduction rates are significantly higher compared to the previous round of reductions.

Consuming Dina Lutfi, she said that the current cycle of “3 days of big discounts” coincides with the receipt of salaries for employees, which poses greater opportunities for shopping without the need to use bank credit cards to buy, pointing out that the current session offers more variety compared to courses precedent.

Ahmed Youssef, Public Relations Manager at Arabian Center, said that a large number of retailers in the current three-day “Big Sale” event have increased their discount rates compared to the previous session, or even with sales offers. Stores themselves, pointing to the increase in the number of goods included in the current cycle discounts.

He attributed the increase in discount rates to the desire of retail stores to stimulate sales through discounts offers.

He pointed out that the first day of discounts offers during the afternoon yesterday, an average turnout, while expected greater demand today and tomorrow (Friday and Saturday), with a large number of consumers prefer shopping during these two days.

He stressed that the center has completed its preparations through qualified staff to regulate the movement in the parking lots.

Ammar Abdul Hameed, a sales officer at a clothing and footwear store in Dubai, said the store expanded its discount offerings during the "3 Days of Big Sale" event and included a large number of products, including winter clothing.

Tony Pachin, sales officer at a clothing store in Dubai, attributed the increase in sales rates from previous periods to the stores 'drive to increase sales, pointing to consumers' preference for shopping during the big discount days.