Coca-Cola Lemon sour released nationwide Alcohol field entry October 11th 18:28
“Nippon Coca-Cola” decided to release lemon sour that was sold only in Kyushu nationwide, and entered the alcoholic beverage field.
Coca-Cola Japan will roll out nationwide from 28th of this month as an alcoholic beverage seasoned with lemon and sour with salt and honey and sold under the brand name “Tsujido”.
Already sold only in Kyushu from last year, we decided to roll it out in all prefectures except Okinawa.
While the domestic market is expected to shrink due to the declining population, the beverage industry continues to be highly competitive, while relatively cheap and affordable alcoholic beverages such as can Chu-Hi and highball are growing, and a major beer company is also new We are introducing products one after another.
Coca-Cola wants to cultivate fields where growth can be expected by entering the alcohol beverage field.
“I feel that the barrier between soft drinks and alcohol is low. I want to consider developing other alcohol products after developing it as a classic brand.” Talking.