The local situation where the recovery trend of land prices spreads is 21:04 on September 19

The demand for land for hotels and stores is rising against the backdrop of an increase in foreign tourists, and the trend of land price recovery is spreading to rural areas.

Naoshima Kagawa struggling to increase housing demand due to increased migration

Among these, the average land price fluctuation rate has increased for two consecutive years on Naoshima Island in Kagawa Prefecture, a remote island in the Seto Inland Sea, known as a contemporary art island. The main factor is the increase in the number of migrants and the increasing demand for housing.

Next month (October), Naoko Nakamura (31), an aroma therapist migrating from Okayama to Naoshima, will be able to interact with foreign tourists every week because he came to Naoshima for work. I became fascinated and decided to move.

Nakamura says, “It is fun and exciting to communicate with people from various countries on Naoshima, and I really wanted to be on Naoshima.”

As the number of migrants increases, the business for tourists on the island is thriving, and according to the island tourism association, the number of cafes and other restaurants is more than doubled, and the number of guesthouses is tripled , Each increasing.

On the other hand, the supply is not enough to meet the increasing demand for housing, and Naoshima Town is struggling to respond.

Masaaki Yamagishi (41), who operates a real estate business on the island, has been operating Naoshima Colors, a site that introduces vacant properties on the island on the Internet in cooperation with the town for four years.

According to Mr. Yamagishi, this site currently has more than 200 registrations from customers who want to live in, but the supply of vacant properties is less than 10. Mr. Yamagishi is worried that if the land price suddenly rises because the balance between the demand and supply of houses on the island is not balanced, it may lead to a decline in the number of people migrating to the island.

Mr. Yamagishi wants to prevent a sudden rise in land prices by assessing the price of properties on the island and matching with those who want to move as a partner company in the town. I want to continue my efforts. "

The reason for the rise in Osaka's commercial area is work style reform! ?

On the other hand, work style reform is said to be an unexpected factor in rising land prices in commercial areas in Osaka. More and more companies are trying to secure more space to improve their work environment.

Jecos is a company that sells construction materials with offices in Fukushima-ku, Osaka. In July, I moved my office from Nishi-ku in the city. The reason for the move was work style reform.

A new “communication space” has been established where employees from different departments can exchange information to improve productivity. Employees have their own desks, but they are also allowed to work in this space if they want to change their mind. In order to secure this space, it is 40% wider than the previous office.

Toshio Hayashi, Osaka Sales Manager, “Jecos” said, “Other companies were also looking for a large office in the era of work style reform, and it was difficult to find an office. All employees are now working happily. I was glad to move. "

Another reason for the rise in land prices is the destruction of old office buildings in Osaka city. The construction site of Yodoyabashi, a business district in Chuo-ku, Osaka. Dismantling work on the 9-story “Nippon Life Yodoyabashi Building” built in 1969, 50 years ago, is underway.

Nippon Life, which owns this building, decided to rebuild it in March, saying that it was necessary to make it a new building and increase its added value amid the demand for office buildings. It is said that a temporary shortage of office space due to the demolition of buildings due to such rebuilding is also a factor in the rise in land prices.

The new building will be 25 stories high, with nearly double the office space and is scheduled for completion in the fall of 2022.