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Euljiro in Seoul is called Hip Jiro in front of English 'Hip' which means the latest trend.

It is a nickname that emerged as a new attraction of young people in their 20s and 30s. Nowadays, the solution of small self-employment is not seen.

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There is hardly anyone coming and going.

Transformation begins around 6 o'clock in the evening when tool shops close one or two doors.

As the tables on the streets of old Hope Houses spread out all over the streets, it is as if they are participating in the festival.

Now, the seats that fill this alley are about 8,000 seats, both indoor and outdoor. Every night, at least 12,000 people visit the Ngarie alley in Uljiro.

More than half of them are in their twenties at one glance.

[Jang Bang / Euljiro 'Nogari Alley' Hope House Operation: Five years ago, there were mainly 50 ~ 70s. Three years ago, a lot of young people started coming. (If you come once) I call a lot of friends. ]

[Cheonyeolin / Gyeonggi-si Seongnam-si Bundang-gu: Nowadays Euljiro is called 'Hip Jiro'. It's good to come with friends and feel free to come with family, like this ... (I like this.)]

[Shim Nam-hee / Seongnam-si, Bundang-gu, Gyeonggi-do: (daughter) I think it was nice to be able to hang out with young people. I wanted to see him.]

The nearby retro cafes, which have been used to deliberately create an atmosphere of resentment, are hidden among the alleys, but they have become a popular spot for young people.

Even though it is next to the downtown area, the old scenery of the 60s and 70s is rather a story.

We saved the 'Neutro Concept' at an affordable price, and a commercial was formed by word of mouth via SNS.

As the area is scheduled to be redeveloped, there are no large-scale projects such as Samcheong-dong and boulevard roads that have yet to show such a phenomenon that property prices and rents are soaring. In addition, Distance "is also a factor of success.

[Park Yong-bum / Euljiro] 'Neutro' coffee shop operated: As in Euljiro, other spaces may have more than enough odds ... Nowadays, if you keep your personality, it seems that people come to you a lot.]

Hip Jiro, which was reborn on the basis of an environment and a story with a good past, shows the possibility of a small-scale commercial district through ideas and private-public cooperation.