Popular news applications on smartphones are looking for "next one". Amid the muddy application, can new services not only news such as coupons, prize money quizzes, drama distribution, etc. attract users?
"Beef bowl ¥ 50 withdrawal" "ZARU Udon Half price"
Smart News began delivering discount coupons that can be used at about 20,000 chain eating and drinking establishments such as beef bowl, hamburgers, udon and pizza from the end of March. It will be cheap just by showing the screen of the smartphone to the clerk. The tab on which "coupon" is posted is immediately next to the "top" tab. Let's put the power to create 6 patterns of commercials that appointed popular comedy "Chidori (Chidori)".
According to Nishiyama Kazuki · Executive Officer (marketing staff) of smart news, since the distribution of coupons, the number of female application users has increased since distribution, and the coupons are highly evaluated by the company that issued the coupons, I feel that. Mr. Nishiyama seems to give priority to coupons from news, but Mr. Nishiyama says, "I do not intend to make coupon-based applications at all, I hope coupons trigger the interest of young people in" news " Explain the aim.
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