The low-priced clothing brand 'GU (GU)' developed by a subsidiary of FAST RETAILING announced on Wednesday that it will open its first fitting specialty shop in November in Harajuku, Tokyo. Order what you liked at the store on the net and receive it at home. We propose a new shopping way to blend net and real (real store).
The store will display all samples of goods to be sold at ordinary stores. The customer sees the product on the spot and try on it. Read tags on clothes with smartphones, and purchase at GU 's online store. "A technique called" showroofing "is set up in the store so that" inspiration for dressing (inspiration) will rise, so that fashion can be enjoyed "(spokeswoman).
To the basic UNIQLO in the same group, GU has launched low price and fashion. "Gaucho pants" sold in 2015 became popular, but after that, we are not blessed with hit products and we declined in the fiscal year ending August 17, 2005. It is an idea that we want to rework with new efforts. (Nakasu Takahashi)