The Swedish furniture retailer Ikea is currently examining the expansion of online sales. Eligible platforms such as Amazon and Alibaba but also an industry-wide solution.
This confirmed Torbjörn Lööf, head of the Dutch holding company Inter Ikea, the "Financial Times" ("FT"). After the planning had taken longer than expected, the first test sale is now imminent.
In addition, one could imagine the development of an industry-wide online platform well, Ikea is not yet in talks with competitors, Lööf said in an interview.
Comprehensive conversion
Ikea is in the middle of a comprehensive corporate restructuring. Ikea is working intensively on its online strategy. Among other sales opportunities, the furniture retailer also wants to improve their own website. The company is testing leasing concepts for furniture, as well as other smaller branches in city centers.
"You like to choose your own destiny, so if you have the size and the opportunity, then it fits," said Lööf of the "FT". He highlighted the online fashion retailer Zalando as a positive example of such a platform.