What is the keyman of each company that manages the application for the next "one hand" that the news application delivers? Smart sports news that gathers cafés of restaurants from spring this year, even CMs who appointed popular artists can gather their ears. I asked Kazuki Nishiguchi, executive officer in charge of marketing.
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- How are you viewing the status of the news applications?
"Applications that distribute content from existing media such as newspapers and televisions on smartphones has increased sharply since around 16 years, compared to 2012, when smart news began applications.The number of applications that collect information and kill time continues to increase, The dispute of "disposable time" has been getting hotter every year.In the past, as soon as a new application appeared, it became a hot topic, but now there are thousands and hundreds to go out on a single day and it can not be a topic. "
- In such circumstances, what is the process of starting discount coupon delivery for restaurants?
"We are considering progress from last year, ...