US market capitalization reached 1 trillion dollars (about 111 trillion yen) on the US stock market on the morning of 4th. The company continues to offensive in various fields beyond conventional boundaries such as sales of smart speakers and advancement to luxury supermarkets as well as online mail order and video distribution. It seems that this breakthrough can clearly show that such expectations for the company's growth potential are high in the US market.

"Wherever consumers are, I want to make use of" Alexa "

Amazon 's Bezos CEO commented in July when announcing the strong results of the April - June 2018 settlement of accounts. It was a manifestation of the willingness to spread the smart speaker "Echo" that starts by calling "Alexa" and equipment using that technology all over the world.

Net sales in the April - June quarter were 13 times higher than in the same period of the previous year against the backdrop of the strong performance of Echo and the cloud business. Good performance supported the "more than 1 trillion dollars" this time.

The Amazon, which was originally known for online mail order, is not present only on digital. Last year, announced the acquisition of U.S. luxury super "Hall Foods", also advanced to a real store. Recently, he showed interest in medical service, and its business expansion has been outstriking among other West Coast IT companies.

Following Apple, the fact that Amazon recorded "a market capitalization of 1 trillion dollars" impressed the magnitude of the presence of "FAANG (fang)" again in the United States.

"Fang" is the initial letter of five major US IT companies, including Facebook, FB, Amazon, Apple, Netflix, and Google. In addition to the two companies that took over the "1 trillion dollar" market, the market capitalization of Google's parent company alphabet exceeded over 800 billion dollars, フ ェ イ ス ブ ッ ク reached about 500 billion dollars, and Furgang represents the US stock market It is present. (Washington = Akihiko Ogata)